# Ep. 23 - How Fatal School Shootings Impact Local Economies

Page: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-23-how-fatal-school-shootings-impact-local-economies
Text version: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-23-how-fatal-school-shootings-impact-local-economies.md
Podcast: [How I Wrote This](https://stenobird.com/podcast/how-i-wrote-this-6570691)
Published: 2025-11-16T14:19:41+00:00
Episode link: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--23---How-Fatal-School-Shootings-Impact-Local-Economies-e3b1jd0
Audio file: https://anchor.fm/s/e65a8714/podcast/play/111250272/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-16%2Fe541f17c-0199-66c8-afad-d2117c1364a1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-23-how-fatal-school-shootings-impact-local-economies
Duration seconds: 3126

## Resource

Have you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik who wanted to understand if the impacts of fatal shool shootings extended to the marketplace. In this episode, JMR Co-Editor Karen Winterich talks with Muzeeb, John Costello, and Adithya Pattabhiramaiah to learn how they were able to build on initial data showing decreased grocery purchases to identify that heightened anxiety for consumption in public spaces not only impacts grocery purchases but also spending at food and beverage places, leading to their JMR article coauthored with Mike Palazzolo and Hari Sridhar .

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## Transcript

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