Podcast

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Author: The Agile Brand
Feed episode count: 884
Official site: https://www.theagilebrand.show
RSS: https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469
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Summary

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.

Episodes

Jul 27, 2026 · not_requested

Georgia-Pacific's Jason Ippen on the intersection of brand creativity and AI

Duration seconds: 1333
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/georgia-pacifics-jason-ippen-on-the-intersection-of-brand-cr

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Jul 24, 2026 · not_requested

Infolinks CEO Bob Regular on getting ad tech to work better for brands

Duration seconds: 1757
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 23, 2026 · not_requested

MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation

Duration seconds: 2151
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 22, 2026 · not_requested

Onfire CEO Tal Peretz on AI that actually drives revenue

Duration seconds: 1275
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 20, 2026 · not_requested

Lou Carbone on a new understanding of brand

Duration seconds: 1871
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 17, 2026 · not_requested

Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy

Duration seconds: 1539
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 16, 2026 · not_requested

Criteo Chief Product Officer Todd Parsons on breaking down those channel silos

Duration seconds: 1293
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 15, 2026 · not_requested

HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search

Duration seconds: 1657
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 13, 2026 · not_requested

California Pizza Kitchen Co-Founder Rick Rosenfield on building a brand from the inside out

Duration seconds: 1517
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 10, 2026 · not_requested

Crunchbase CRO Ann Davis on the pressure to show ROI from AI

Duration seconds: 1380
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 8, 2026 · not_requested

Furniture.com's CMO Dan Bennett and SVP Alexandra Seaman on helping consumers navigate endless choice

Duration seconds: 1909
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 6, 2026 · not_requested

ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world

Duration seconds: 1568
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 3, 2026 · not_requested

Infobip's Ben Lewis on building deeper relationships with sports fans

Duration seconds: 1384
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jul 1, 2026 · not_requested

LiveRamp's Daniella Harkins on distinguishing AI hype and real innovation

Duration seconds: 1556
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/liveramps-daniella-harkins-on-distinguishing-ai-hype-and-rea

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Jun 29, 2026 · not_requested

Forrester's Gina Bhawalkar on building great CX with an AI-enabled workflow

Duration seconds: 1650
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jun 26, 2026 · not_requested

Forrester's Chuck Gahun on AI agents as decision makers in the buyer's journey

Duration seconds: 2018
Source: https://aglbrnd.co/r/c1e487ec0517584f

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Jun 24, 2026 · not_requested

Salesforce's Nitin Mangtani on how AI is evolving on-site search

Duration seconds: 1801
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/salesforces-nitin-mangtani-on-how-ai-is-evolving-on-site-sea

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Jun 23, 2026 · not_requested

From PegaWorld: enGen's Richard Rutkowski on moving agentic AI from theoretical to practical

Duration seconds: 1082
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/from-pegaworld-engens-richard-rutkowski-on-moving-agentic-ai

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Jun 22, 2026 · not_requested

Twilio's Vanessa Thompson on moving to a unified view of your customers

Duration seconds: 1445
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/twilios-vanessa-thompson-on-moving-to-a-unified-view-of-your

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Jun 19, 2026 · not_requested

From PegaWorld: Unum CIO & CDO Shelia Anderson on AI-augmented enterprise modernization

Duration seconds: 1232
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/from-pegaworld-unum-cio-cdo-shelia-anderson-on-ai-augmented

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Jun 17, 2026 · not_requested

From PegaWorld: Pega's Tara DeZao on marketing ROI with agentic AI

Duration seconds: 1578
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/from-pegaworld-pegas-tara-dezao-on-marketing-roi-with-agenti

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Jun 15, 2026 · not_requested

From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality

Duration seconds: 1432
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/from-pegaworld-pega-cto-don-schuerman-on-ai-ambitions-versus

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Jun 12, 2026 · not_requested

Mavlers' Matt Kelly on Lifecycle Marketing in the AI Era

Duration seconds: 1605
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/mavlers-matt-kelly-on-lifecycle-marketing-in-the-ai-era

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Jun 11, 2026 · not_requested

Brillio's Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation

Duration seconds: 1974
Source: https://aglbrnd.co/r/4e51e1efd69d5d9a

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Jun 10, 2026 · not_requested

From CRMC: Phaedon's Jaclyn Wands on humanizing loyalty in an AI-driven world

Duration seconds: 1273
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/from-crmc-phaedons-jaclyn-wands-on-humanizing-loyalty-in-an

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Jun 8, 2026 · not_requested

Asana CMO Prachi Gore on realizing AI's true potential for marketing operations

Duration seconds: 1859
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/asana-cmo-prachi-gore-on-realizing-ais-true-potential-for-ma

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Jun 5, 2026 · not_requested

Vasion Chief Strategy Officer JD Carter on Building a responsive brand

Duration seconds: 1642
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/vasion-chief-strategy-officer-jd-carter-on-building-a-respon

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Jun 3, 2026 · not_requested

Mintegral's Phoena Pang on the new playbook for performance marketing

Duration seconds: 1395
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/mintegrals-phoena-pang-on-the-new-playbook-for-performance-m

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Jun 1, 2026 · not_requested

Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahead

Duration seconds: 2028
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/sitecore-cmo-michelle-bb-on-25-years-of-marketing-technology

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May 29, 2026 · not_requested

Intuit Mailchimp's Head of Email Product discusses removing friction from martech

Duration seconds: 1417
Source: https://agilebrandguide.com/intuit-mailchimps-head-of-email-product-discusses-removing-friction-from-martech/

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May 27, 2026 · not_requested

Lean Startup author Eric Ries on building a brand for the long term

Duration seconds: 2379
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/lean-startup-author-eric-ries-on-building-a-brand-for-the-lo

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May 18, 2026 · not_requested

RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation

Duration seconds: 1599
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c938db23d275dcea7622d

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May 15, 2026 · not_requested

Resident Expert: Bill Staikos on the CX landscape in 2026

Duration seconds: 1638
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c938e760dd44444600215

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May 13, 2026 · not_requested

University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

Duration seconds: 1770
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c9394a173e3b4db2e2217

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May 11, 2026 · not_requested

MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth

Duration seconds: 1612
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c938fb23d275dcea762a9

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May 8, 2026 · not_requested

Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce

Duration seconds: 1487
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c938aa173e3b4db2e1f12

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May 7, 2026 · not_requested

#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted

Duration seconds: 1401
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93994c1aeb32e710ef37

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May 6, 2026 · not_requested

#855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers

Duration seconds: 1195
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93894c1aeb32e710eb3f

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May 4, 2026 · not_requested

#854: PGA TOUR's Zach Carlson on creating an amazing fan experience

Duration seconds: 1141
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c9397760dd44444600473

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May 1, 2026 · not_requested

#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands

Duration seconds: 1518
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c939d4c1aeb32e710f094

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Apr 29, 2026 · not_requested

#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands

Duration seconds: 1510
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93a80797376c6e16ba8e

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Apr 28, 2026 · not_requested

#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with

Duration seconds: 1479
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93a5760dd444446007d1

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Apr 27, 2026 · not_requested

#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities

Duration seconds: 1443
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93970797376c6e16b67b

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Apr 24, 2026 · not_requested

#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience

Duration seconds: 1553
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93a5b23d275dcea7686e

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Apr 23, 2026 · not_requested

#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty

Duration seconds: 2212
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c939d0797376c6e16b7f2

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Apr 22, 2026 · not_requested

#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype

Duration seconds: 1795
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c939d760dd444446005f6

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Apr 20, 2026 · not_requested

#846: Red Points' Daniel Shapiro on brand protection in a deepfake world

Duration seconds: 1694
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93a60797376c6e16b9d6

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Apr 17, 2026 · not_requested

#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI

Duration seconds: 1496
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c938d760dd444446001f2

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Apr 15, 2026 · not_requested

#844: adMarketplace's John Nitti on GEO and the future of paid search

Duration seconds: 1280
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c939cbf33122289f1b1ba

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Apr 14, 2026 · not_requested

#843: Pega's Matt Healy on the hidden costs of outdated technology

Duration seconds: 1407
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c939fb23d275dcea766cb

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Apr 13, 2026 · not_requested

#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development

Duration seconds: 1536
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c938cbf33122289f1ad9e

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Apr 10, 2026 · not_requested

#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX

Duration seconds: 1127
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93960797376c6e16b603

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Apr 8, 2026 · not_requested

#840: Adobe's Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale

Duration seconds: 2006
Source: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93aca173e3b4db2e2828

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