{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience","slug":"849-siteimprove-ceo-nayaki-nayyar-on-what-it-means-to-take-a-holistic-view-of-digital-experience","published_at":"2026-04-24T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/849-siteimprove-ceo-nayaki-nayyar-on-what-it-means-to-take-a-holistic-view-of-digital-experience","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c93a5b23d275dcea7686e","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/2bf6745c-3cc4-11f1-b979-53a203253455/media.mp3","summary":"In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down? Agility requires a holistic view of the entire digital experience. It's the ability to see not just how individual channels are performing, but how they work together to serve every potential customer, inclusively and intelligently. Today, we're going to talk about what it takes to build that holistic view. We'll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring it’s accessible, and why inclusivity is becoming one of the most powerful levers for brand growth. To help me discuss this topic, I'd like to welcome Nayaki Nayyar, CEO at Siteimprove. About Nayaki Nayyar Nayaki Nayyar is an accomplished technology executive with a proven track record of driving growth, innovation, and market leadership in enterprise SaaS for over 25 years. As the CEO of Siteimprove, she spearheads the company’s vision and strategy, accelerating its market leadership in Agentic Content Intelligence powered by Siteimprove.ai platform. In her prior role as the CEO of Securonix, she guided the company’s strategic shift into AI with the launch of Securonix EON, an AI-powered cyber-security platform. Under her leadership, Securonix secured its position in the Gartner Magic Quadrant for SIEM for five consecutive years, driving significant growth and product innovation to address evolving global cybersecurity threats. Nayaki brings deep expertise in scaling businesses organically and through strategic acquisitions. As President and Chief Product Officer at Ivanti, she established the company’s cybersecurity and endpoint management strategy, growing revenue from…","meta_description":"In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down? Agility requires a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1553,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/849-siteimprove-ceo-nayaki-nayyar-on-what-it-means-to-take-a-holistic-view-of-digital-experience/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/849-siteimprove-ceo-nayaki-nayyar-on-what-it-means-to-take-a-holistic-view-of-digital-experience.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}