{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"From CRMC: Phaedon's Jaclyn Wands on humanizing loyalty in an AI-driven world","slug":"from-crmc-phaedon-s-jaclyn-wands-on-humanizing-loyalty-in-an-ai-driven-world","published_at":"2026-06-10T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/from-crmc-phaedon-s-jaclyn-wands-on-humanizing-loyalty-in-an-ai-driven-world","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/from-crmc-phaedons-jaclyn-wands-on-humanizing-loyalty-in-an","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a21727a17f169d643dcb4a6/media.mp3","summary":"As brands invest billions in AI to personalize the customer experience, are they inadvertently creating a more transactional, less human relationship with their most valuable customers? Agility requires not just the rapid adoption of AI-based solutions, but the wisdom to know when and how to apply them to enhance—without replacing—the human element of the customer relationship. Today, we're going to talk about: - The growing disconnect between what AI-powered loyalty programs deliver and what discerning consumers actually value. - Practical strategies for using AI to understand non-transactional signals and create more meaningful customer interactions. - How to evolve measurement beyond simple engagement metrics to quantify the strength of genuine brand affinity. To help me discuss this topic, I'd like to welcome, Jaclyn Wands, VP of Product & AI at Phaedon. About Jaclyn Wands Jaclyn Wands is an AI Practicalist and VP of Product & AI at Phaedon, a loyalty enterprise SaaS and strategic services company. A product leader at the intersection of human-centered AI and customer experience, Jaclyn brings technical fluency in machine learning, NLP, and data operations to a discipline that's fundamentally about people. She has built and launched products across large enterprise SaaS platforms and founded her own human-centered AI application. All experience that shapes her belief that the most powerful technology disappears and make room for the human moment. At Phaedon, Jaclyn leads the product and AI strategy behind loyalty programs that go beyond points and discounts to build genuine emotional connection between brands and their customers. Her work bridges the gap between what AI can do and what customers actually want. A balance she explores through Phaedon's Humani…","meta_description":"As brands invest billions in AI to personalize the customer experience, are they inadvertently creating a more transactional, less human relationship with…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1273,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/from-crmc-phaedon-s-jaclyn-wands-on-humanizing-loyalty-in-an-ai-driven-world/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/from-crmc-phaedon-s-jaclyn-wands-on-humanizing-loyalty-in-an-ai-driven-world.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}