Episode
#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype
- Published
- Apr 22, 2026
- Duration seconds
- 1795
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Summary
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy? Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction. Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners. To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show. About Jennifer Griffin Smith A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers. Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove,…