{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy","slug":"acoustic-cmo-alexi-hatch-on-rebuilding-your-customer-relationship-strategy","published_at":"2026-07-17T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/acoustic-cmo-alexi-hatch-on-rebuilding-your-customer-relationship-strategy","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://aglbrnd.co/r/c1e487ec0517584f","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a51221ee31e37bb566760b0/media.mp3","summary":"What if the marketing playbook you've relied on for the past decade is quickly failing to get results?  When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn customer relationships from the ground up. Today, we're going to talk about the shift away from rented audiences and unreliable signals toward building durable, first-party data assets. Specifically, we’ll cover: - Why the classic B2B and B2C buyer intent signals are becoming less reliable and what to look for instead. - How to navigate a new era of marketing measurement when privacy regulations and platform changes obscure the full picture. - The practical steps required to build a first-party data strategy that creates durable customer relationships, not just a larger database. To help me discuss this, I'd like to welcome, Alexi Hatch, CMO at Acoustic. About Alexi Hatch Alexi Hatch is Chief Marketing Officer at Acoustic, where she leads global marketing, brand, communications, product marketing, demand generation, and go-to-market strategy. Over the past decade, Alexi has helped enterprise SaaS companies grow by building brands people remember, modernizing marketing organizations, and turning customer insight into business impact. Her work sits at the intersection of AI, customer engagement, and modern marketing leadership. She believes the next competitive advantage in marketing won't come from knowing more about customers but from responding to them better. Alexi Hatch on LinkedIn: https://www.linkedin.com/in/alexihatch/ ---------- Resources ---------- : acoustic.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how A…","meta_description":"What if the marketing playbook you've relied on for the past decade is quickly failing to get results? When customers rapidly shift their behaviors,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1539,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/acoustic-cmo-alexi-hatch-on-rebuilding-your-customer-relationship-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/acoustic-cmo-alexi-hatch-on-rebuilding-your-customer-relationship-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}