# MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth

Page: https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/marketingops-ceo-mike-rizzo-on-marketing-operations-as-a-strategic-driver-of-growth
Text version: https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/marketingops-ceo-mike-rizzo-on-marketing-operations-as-a-strategic-driver-of-growth.md
Podcast: [The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310)
Published: 2026-05-11T04:00:00+00:00
Episode link: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c938fb23d275dcea762a9
Audio file: https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/36174fa4-4a3b-11f1-b6f2-9b3e517cb6f2/media.mp3
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Duration seconds: 1612

## Resource

Most leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I told you they’re actually positioned to be the architects of your company’s most durable competitive advantage? Agility requires moving beyond the transactional nature of campaigns and technology. It demands building a durable, responsive ecosystem around your brand, one that can listen and adapt not just quarterly, but constantly. Today, we're going to talk about how to reframe the marketing operations function from a cost center or tactical execution engine into a strategic driver of growth. And we’ll explore a powerful, and perhaps counterintuitive, way to do it: by building a genuine community, not just as a marketing channel, but as the core of your go-to-market strategy. To help me discuss this topic, I'd like to welcome, Mike Rizzo, CEO at MarketingOps. About Mike Rizzo Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams. With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first user community and Client Advisory Board programs. In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops. He is also the co-host of the podcast called Ops Cast. As the founder of MarketingOps.com, Mike is taking a community-led approach to building a platform purpose-built to elevate Marketing Operations Professionals. Mike Rizzo on LinkedIn: https://www.linkedin.com/in/aharze/ Res…

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