{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"California Pizza Kitchen Co-Founder Rick Rosenfield on building a brand from the inside out","slug":"california-pizza-kitchen-co-founder-rick-rosenfield-on-building-a-brand-from-the-inside-out","published_at":"2026-07-13T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/california-pizza-kitchen-co-founder-rick-rosenfield-on-building-a-brand-from-the-inside-out","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://aglbrnd.co/r/c1e487ec0517584f","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a4ea2860be8a67717c0a029/media.mp3","summary":"With brands being defined by every customer interaction, who is really in charge of your customer experience: your C-suite, or your frontline employees? Agility requires more than just the right technology; it demands a culture where empowered teams can make decisions and respond to customer needs in the moment. Today, we're going to talk about building a brand from the inside out, focusing on the powerful connection between internal culture and external customer experience. We'll explore: - How a \"reverse pyramid\" leadership model can directly impact customer experience and brand perception. - Translating core values into an operational framework that empowers employees and fosters accountability. - The principles of scaling a culture of empowerment as a brand grows from a single location to a global presence. To help me discuss this topic, I'd like to welcome Rick Rosenfield, Co-Founder at California Pizza Kitchen, and author of the new book, The California Pizza Kitchen Story. About Rick Rosenfield Rick Rosenfield is the co-founder of California Pizza Kitchen and a former federal prosecutor and defense attorney. He helped grow CPK to 265 restaurants and a national retail line while shaping a new era of American casual dining. His forthcoming memoir blends legal battles, entrepreneurial inflection points, and lessons in partnership and culture. Rick Rosenfield on LinkedIn: https://www.linkedin.com/in/rickrosenfield ---------- Resources ---------- California Pizza Kitchen: www.rickrosenfield.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save…","meta_description":"With brands being defined by every customer interaction, who is really in charge of your customer experience: your C-suite, or your frontline employees? A…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1517,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/california-pizza-kitchen-co-founder-rick-rosenfield-on-building-a-brand-from-the-inside-out/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/california-pizza-kitchen-co-founder-rick-rosenfield-on-building-a-brand-from-the-inside-out.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}