# The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Page: https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310
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Official site: https://www.theagilebrand.show
Author: The Agile Brand
Episodes: 884

## Resource

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.

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## Episodes
- [Georgia-Pacific's Jason Ippen on the intersection of brand creativity and AI](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/georgia-pacific-s-jason-ippen-on-the-intersection-of-brand-creativity-and-ai) — 2026-07-27T09:04:58+00:00
- [Infolinks CEO Bob Regular on getting ad tech to work better for brands](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/infolinks-ceo-bob-regular-on-getting-ad-tech-to-work-better-for-brands) — 2026-07-24T04:00:00+00:00
- [MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/merge-ceo-stephanie-trunzo-on-keeping-essential-human-elements-during-your-ai-transformation) — 2026-07-23T04:00:00+00:00
- [Onfire CEO Tal Peretz on AI that actually drives revenue](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/onfire-ceo-tal-peretz-on-ai-that-actually-drives-revenue) — 2026-07-22T04:00:00+00:00
- [Lou Carbone on a new understanding of brand](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/lou-carbone-on-a-new-understanding-of-brand) — 2026-07-20T04:00:00+00:00
- [Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/acoustic-cmo-alexi-hatch-on-rebuilding-your-customer-relationship-strategy) — 2026-07-17T04:00:00+00:00
- [Criteo Chief Product Officer Todd Parsons on breaking down those channel silos](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/criteo-chief-product-officer-todd-parsons-on-breaking-down-those-channel-silos) — 2026-07-16T04:00:00+00:00
- [HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/hubspot-cmo-kipp-bodnar-on-brand-discovery-in-an-age-of-ai-search) — 2026-07-15T04:00:00+00:00
- [California Pizza Kitchen Co-Founder Rick Rosenfield on building a brand from the inside out](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/california-pizza-kitchen-co-founder-rick-rosenfield-on-building-a-brand-from-the-inside-out) — 2026-07-13T04:00:00+00:00
- [Crunchbase CRO Ann Davis on the pressure to show ROI from AI](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/crunchbase-cro-ann-davis-on-the-pressure-to-show-roi-from-ai) — 2026-07-10T04:00:00+00:00
- [Furniture.com's CMO Dan Bennett and SVP Alexandra Seaman on helping consumers navigate endless choice](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/furniture-com-s-cmo-dan-bennett-and-svp-alexandra-seaman-on-helping-consumers-navigate-endless-choice) — 2026-07-08T04:00:00+00:00
- [ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/reflexai-ceo-sam-dorison-on-the-gap-between-sales-training-and-what-happens-in-the-real-world) — 2026-07-06T04:00:00+00:00
- [Infobip's Ben Lewis on building deeper relationships with sports fans](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/infobip-s-ben-lewis-on-building-deeper-relationships-with-sports-fans) — 2026-07-03T04:00:00+00:00
- [LiveRamp's Daniella Harkins on distinguishing AI hype and real innovation](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/liveramp-s-daniella-harkins-on-distinguishing-ai-hype-and-real-innovation) — 2026-07-01T04:00:00+00:00
- [Forrester's Gina Bhawalkar on building great CX with an AI-enabled workflow](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/forrester-s-gina-bhawalkar-on-building-great-cx-with-an-ai-enabled-workflow) — 2026-06-29T04:00:00+00:00
- [Forrester's Chuck Gahun on AI agents as decision makers in the buyer's journey](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/forrester-s-chuck-gahun-on-ai-agents-as-decision-makers-in-the-buyer-s-journe) — 2026-06-26T04:00:00+00:00
- [Salesforce's Nitin Mangtani on how AI is evolving on-site search](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/salesforce-s-nitin-mangtani-on-how-ai-is-evolving-on-site-search) — 2026-06-24T04:00:00+00:00
- [From PegaWorld: enGen's Richard Rutkowski on moving agentic AI from theoretical to practical](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/from-pegaworld-engen-s-richard-rutkowski-on-moving-agentic-ai-from-theoretical-to-practical) — 2026-06-23T04:00:00+00:00
- [Twilio's Vanessa Thompson on moving to a unified view of your customers](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/twilio-s-vanessa-thompson-on-moving-to-a-unified-view-of-your-customers) — 2026-06-22T04:00:00+00:00
- [From PegaWorld: Unum CIO & CDO Shelia Anderson on AI-augmented enterprise modernization](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/from-pegaworld-unum-cio-cdo-shelia-anderson-on-ai-augmented-enterprise-modernization) — 2026-06-19T04:00:00+00:00
- [From PegaWorld: Pega's Tara DeZao on marketing ROI with agentic AI](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/from-pegaworld-pega-s-tara-dezao-on-marketing-roi-with-agentic-ai) — 2026-06-17T04:00:00+00:00
- [From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/from-pegaworld-pega-cto-don-schuerman-on-ai-ambitions-versus-reality) — 2026-06-15T04:00:00+00:00
- [Mavlers' Matt Kelly on Lifecycle Marketing in the AI Era](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/mavlers-matt-kelly-on-lifecycle-marketing-in-the-ai-era) — 2026-06-12T04:00:00+00:00
- [Brillio's Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/brillio-s-kathleen-ulrich-and-anuj-mathur-on-moving-from-personalization-to-agentic-transformation) — 2026-06-11T04:00:00+00:00
- [From CRMC: Phaedon's Jaclyn Wands on humanizing loyalty in an AI-driven world](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/from-crmc-phaedon-s-jaclyn-wands-on-humanizing-loyalty-in-an-ai-driven-world) — 2026-06-10T04:00:00+00:00
- [Asana CMO Prachi Gore on realizing AI's true potential for marketing operations](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/asana-cmo-prachi-gore-on-realizing-ai-s-true-potential-for-marketing-operations) — 2026-06-08T04:00:00+00:00
- [Vasion Chief Strategy Officer JD Carter on Building a responsive brand](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/vasion-chief-strategy-officer-jd-carter-on-building-a-responsive-brand) — 2026-06-05T04:00:00+00:00
- [Mintegral's Phoena Pang on the new playbook for performance marketing](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/mintegral-s-phoena-pang-on-the-new-playbook-for-performance-marketing) — 2026-06-03T04:00:00+00:00
- [Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahead](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/sitecore-cmo-michelle-bb-on-25-years-of-marketing-technology-evolution-plus-what-lies-ahea) — 2026-06-01T04:00:00+00:00
- [Intuit Mailchimp's Head of Email Product discusses removing friction from martech](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/intuit-mailchimp-s-head-of-email-product-discusses-removing-friction-from-martech) — 2026-05-29T04:00:00+00:00
- [Lean Startup author Eric Ries on building a brand for the long term](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/lean-startup-author-eric-ries-on-building-a-brand-for-the-long-term) — 2026-05-27T19:13:26+00:00
- [RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/rgp-chief-strategy-experience-officer-jennifer-jones-on-the-human-experience-of-digital-transformation) — 2026-05-18T04:00:00+00:00
- [Resident Expert: Bill Staikos on the CX landscape in 2026](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/resident-expert-bill-staikos-on-the-cx-landscape-in-2026) — 2026-05-15T04:00:00+00:00
- [University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/university-of-phoenix-chief-strategy-officer-ruth-veloria-on-higher-education-and-the-workforce-of-the-future) — 2026-05-13T04:00:00+00:00
- [MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/marketingops-ceo-mike-rizzo-on-marketing-operations-as-a-strategic-driver-of-growth) — 2026-05-11T04:00:00+00:00
- [Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/tealium-s-zack-wenthe-on-the-hidden-challenge-of-ai-driven-commerce) — 2026-05-08T09:22:00+00:00
- [#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/856-crmc-keynote-speaker-kaihan-krippendorff-on-making-sure-your-brand-is-a-disruptor-not-disrupted) — 2026-05-07T04:00:00+00:00
- [#855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/855-fullstory-president-jason-wolf-on-moving-from-observation-to-actively-assisting-digital-customers) — 2026-05-06T04:00:00+00:00
- [#854: PGA TOUR's Zach Carlson on creating an amazing fan experience](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/854-pga-tour-s-zach-carlson-on-creating-an-amazing-fan-experience) — 2026-05-04T04:00:00+00:00
- [#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/853-sk-na-ceo-jenny-sagstr-m-on-design-consistency-in-high-growth-brands) — 2026-05-01T04:00:00+00:00
- [#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/852-zoom-room-ceo-mark-van-wye-on-agile-dogs-and-agile-brands) — 2026-04-29T04:00:00+00:00
- [#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/851-crmc-keynote-speaker-david-avrin-on-customer-loyalty-and-being-easy-to-do-business-with) — 2026-04-28T04:00:00+00:00
- [#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/850-newell-vp-of-e-commerce-tambi-younes-on-expanding-the-operational-limits-of-ecommerce-capabilities) — 2026-04-27T04:00:00+00:00
- [#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/849-siteimprove-ceo-nayaki-nayyar-on-what-it-means-to-take-a-holistic-view-of-digital-experience) — 2026-04-24T04:00:00+00:00
- [#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/848-crmc-keynote-speaker-paul-epstein-on-building-deep-connections-for-greater-customer-loyalty) — 2026-04-23T04:00:00+00:00
- [#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/847-acquia-cmo-jennifer-griffin-smith-on-martech-that-delivers-beyond-the-hype) — 2026-04-22T04:00:00+00:00
- [#846: Red Points' Daniel Shapiro on brand protection in a deepfake world](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/846-red-points-daniel-shapiro-on-brand-protection-in-a-deepfake-world) — 2026-04-20T04:00:00+00:00
- [#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/845-bright-data-chief-product-officer-ariel-shulman-on-why-access-to-real-time-web-data-is-critical-in-the-age-of-autonomous-ai) — 2026-04-17T04:00:00+00:00
- [#844: adMarketplace's John Nitti on GEO and the future of paid search](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/844-admarketplace-s-john-nitti-on-geo-and-the-future-of-paid-search) — 2026-04-15T04:00:00+00:00
- [#843: Pega's Matt Healy on the hidden costs of outdated technology](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/843-pega-s-matt-healy-on-the-hidden-costs-of-outdated-technology) — 2026-04-14T04:00:00+00:00
- [#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/842-braze-chief-product-officer-kevin-wang-on-how-ai-has-forever-changed-product-development) — 2026-04-13T04:00:00+00:00
- [#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/841-nice-cmo-michelle-cooper-on-the-most-common-mistake-brands-make-with-ai-and-cx) — 2026-04-10T04:00:00+00:00
- [#840: Adobe's Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/840-adobe-s-hannah-elsakr-on-what-happens-after-the-hype-operationalizing-ai-at-enterprise-scale) — 2026-04-08T04:00:00+00:00

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