# Vasion Chief Strategy Officer JD Carter on Building a responsive brand

Page: https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/vasion-chief-strategy-officer-jd-carter-on-building-a-responsive-brand
Text version: https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/vasion-chief-strategy-officer-jd-carter-on-building-a-responsive-brand.md
Podcast: [The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310)
Published: 2026-06-05T04:00:00+00:00
Episode link: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/vasion-chief-strategy-officer-jd-carter-on-building-a-respon
Audio file: https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a197f0c69630795d80864d0/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/vasion-chief-strategy-officer-jd-carter-on-building-a-responsive-brand
Duration seconds: 1642

## Resource

To keep up in a changing market, are you building a responsive brand, or are you constantly playing catch-up? Agility requires more than just quick reactions; it demands a proactive understanding of evolving customer needs and emerging technologies. It also means building adaptable processes and systems that can flex with market demands. Today, we're going to talk about navigating the complexities of modern business strategy in a world of constant disruption. Specifically, we'll explore how Chief Strategy Officers can balance long-term vision with the need for near-term execution, particularly in the face of external pressures like economic shifts, competitive dynamics, and the transformative power of technologies like AI. To help me discuss this topic, I'd like to welcome JD Carter, Chief Strategy Officer at Vasion. JD, welcome to the show! About JD Carter JD Carter is the Chief Strategy Officer at Vasion. JD joined Vasion in 2013 as employee number five. A self-described “jack of all trades” executive, he has served during his tenure as the company’s VP of sales, CMO, and chief experience officer. In his current role, he helps develop the company’s strategy and works with his executive peers to drive performance across the organization. JD also oversees Vasion’s mergers and acquisitions function and plays an active role in defining the culture and values by which the company operates. JD Carter on LinkedIn: https://www.linkedin.com/in/jdcarter/ ---------- Resources ---------- Vasion: https://www.vasion.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGIL…

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