{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"Intuit Mailchimp's Head of Email Product discusses removing friction from martech","slug":"intuit-mailchimp-s-head-of-email-product-discusses-removing-friction-from-martech","published_at":"2026-05-29T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/intuit-mailchimp-s-head-of-email-product-discusses-removing-friction-from-martech","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://agilebrandguide.com/intuit-mailchimps-head-of-email-product-discusses-removing-friction-from-martech/","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a15933583dd9b6e11a75f01/media.mp3","summary":"What's the hidden tax your organization pays every time a creative asset moves from a design tool to a marketing platform, and how can you shorten the time to gain important insights about how your campaigns perform? Agility requires more than just speed. It demands that we eliminate the friction between our systems and processes so teams can move from concept to customer with minimal translation errors and maximum impact. It also means that we need to find the best ways to understand campaign performance without requiring everyone in marketing to be a data scientist. We're going to discuss: - the persistent gap between creative design and marketing execution - the value that AI-based capabilities can add to the understanding of analytics and performance To help me discuss this topic, I'd like to welcome Ose Amiegheme, Head of Email Product at Intuit Mailchimp. About Ose Amiegheme Ose Amiegheme is a product leader building the future of creation and growth tools. Today, he leads product for Intuit Mailchimp’s Email and omnichannel campaigns creation experiences, shaping how small businesses create content, launch campaigns, and grow across channels. Previously, he led advertising products at TikTok supporting multi-billion-dollar revenue businesses and helped launch products spanning GenAI creative tooling, campaign optimization, and advertiser control systems. Before TikTok, Ose spent four years at Adobe helping build Adobe Express, where he worked across editor experiences, AI-assisted creation, and products used by millions of creators globally. His career has followed a consistent theme of building products that empower creators and marketers to tell their story in a way that feels genuine but also standout. Outside of work, Ose is a huge soccer fan…","meta_description":"What's the hidden tax your organization pays every time a creative asset moves from a design tool to a marketing platform, and how can you shorten the tim…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1417,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/intuit-mailchimp-s-head-of-email-product-discusses-removing-friction-from-martech/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/intuit-mailchimp-s-head-of-email-product-discusses-removing-friction-from-martech.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}