{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"From PegaWorld: enGen's Richard Rutkowski on moving agentic AI from theoretical to practical","slug":"from-pegaworld-engen-s-richard-rutkowski-on-moving-agentic-ai-from-theoretical-to-practical","published_at":"2026-06-23T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/from-pegaworld-engen-s-richard-rutkowski-on-moving-agentic-ai-from-theoretical-to-practical","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/from-pegaworld-engens-richard-rutkowski-on-moving-agentic-ai","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a318b7f780d0f7579c44ded/media.mp3","summary":"Most leaders think about AI as a tool to analyze data or assist with tasks. But what happens when your AI becomes an autonomous agent, not just providing insights but actively orchestrating complex processes on its own? Today, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about moving AI from a theoretical concept to a practical, value-driving reality. Specifically, we’ll explore: - The transition from predictive AI to agentic AI, and what that means for orchestrating complex customer journeys. - The architectural and data foundations required to successfully deploy autonomous AI agents at an enterprise scale. - How this approach enables a new level of proactive, personalized engagement that improves outcomes and drives business value. To help me discuss this topic, I'd like to welcome Richard Rutkowski, Director of Product and Technology at enGen. About Richard Rutkowski Richard Rutkowski is Director of Product and Technology at enGen, where he leads the development of clinical care management solutions designed to improve patient outcomes, streamline administrative processes, and reduce healthcare costs. With a background in computer systems technology and expertise in product strategy, agile methodologies, and technology leadership, Richard works across cross-functional teams to develop and scale innovative solutions that address complex healthcare challenges.  enGen is the technology, operations, and services company of Highmark Health, one of the largest integrated health organizations in the United States. The company provides technology, data, and business solutions that help health plans, providers, and care teams modernize operations, improve efficiency, and enhance healthcare expe…","meta_description":"Most leaders think about AI as a tool to analyze data or assist with tasks. But what happens when your AI becomes an autonomous agent, not just providing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1082,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/from-pegaworld-engen-s-richard-rutkowski-on-moving-agentic-ai-from-theoretical-to-practical/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/from-pegaworld-engen-s-richard-rutkowski-on-moving-agentic-ai-from-theoretical-to-practical.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}