{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"LiveRamp's Daniella Harkins on distinguishing AI hype and real innovation","slug":"liveramp-s-daniella-harkins-on-distinguishing-ai-hype-and-real-innovation","published_at":"2026-07-01T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/liveramp-s-daniella-harkins-on-distinguishing-ai-hype-and-real-innovation","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/liveramps-daniella-harkins-on-distinguishing-ai-hype-and-rea","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a4289a06c42755eb68f5cd7/media.mp3","summary":"With every vendor claiming their platform is a revolutionary AI silver bullet, how do enterprise leaders distinguish between genuine innovation and what's essentially just marketing hype wrapped in a new algorithm? Agility requires a clear-eyed strategy for adopting new technologies, especially AI, focusing on practical outcomes over speculative promises. Today, we're going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: - How to demystify AI for the broader marketing organization so your teams can actually use it. - Moving beyond theory to discuss tangible applications that drive efficiency and better customer experiences. - Why a solid data foundation isn't just important for AI, but is the absolute prerequisite for its success. To help me discuss this topic, I'd like to welcome, Daniella Harkins, SVP, Product GTM at LiveRamp. About Daniella Harkins Daniella Harkins is SVP, Product Go To Market at LiveRamp (NYSE: RAMP), the leading data collaboration platform. She works at the intersection of product and commercial teams to drive the structure and transformation of the two functions team toward the next evolution — empowering them to achieve max productivity. She holds a deep understanding of the market and field and translating it into GTM activities such as pricing, product stories, salesplays, and launches. Daniella holds a Bachelor of Arts in French from Temple University and an MBA from St. John’s University Rome, and speaks French and Italian. Daniella Harkins on LinkedIn: https://www.linkedin.com/in/dharkins/ ---------- Resources ---------- LiveRamp: https://www.liveramp.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd80…","meta_description":"With every vendor claiming their platform is a revolutionary AI silver bullet, how do enterprise leaders distinguish between genuine innovation and what's…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1556,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/liveramp-s-daniella-harkins-on-distinguishing-ai-hype-and-real-innovation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/liveramp-s-daniella-harkins-on-distinguishing-ai-hype-and-real-innovation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}