{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"Twilio's Vanessa Thompson on moving to a unified view of your customers","slug":"twilio-s-vanessa-thompson-on-moving-to-a-unified-view-of-your-customers","published_at":"2026-06-22T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/twilio-s-vanessa-thompson-on-moving-to-a-unified-view-of-your-customers","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/twilios-vanessa-thompson-on-moving-to-a-unified-view-of-your","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a232e8e4330c50bd34b6b21/media.mp3","summary":"What if the marketing funnel, the foundational model we've relied on for decades, is fundamentally flawed and actively misleading us about what our customers actually want? Agility requires not just reacting quickly, but reacting with intelligence, which is impossible when your customer data is telling you the wrong story. Today, we're going to talk about the shift from legacy metrics to a more intelligent, unified view of the customer. Specifically, we'll cover: - Why traditional funnel metrics can obscure true customer intent and what to focus on instead. - The architectural shift required to move from generic, disjointed interactions to a unified, personalized customer experience. - How context-aware AI is graduating from simple automation to becoming a core driver of intelligent customer engagement. To help me discuss this topic, I'd like to welcome Vanessa Thompson, VP of Revenue & Growth Marketing at Twilio. About Vanessa Thomspon Vanessa Thompson is Vice President of Revenue & Growth Marketing at Twilio, leading a global team that drives top-of-funnel growth. Her expertise spans all facets of go-to-market including demand generation, growth, lifecycle, analytics, product marketing and product strategy. Vanessa leads high-impact initiatives that drive acquisition and fuel business expansion - helping Twilio execute its vision to make every digital interaction between consumers and businesses amazing. Vanessa Thomspon on LinkedIn: https://www.linkedin.com/in/vanessathomps/ ---------- Resources ---------- Twilo: https://www.twilio.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business a…","meta_description":"What if the marketing funnel, the foundational model we've relied on for decades, is fundamentally flawed and actively misleading us about what our custom…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1445,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/twilio-s-vanessa-thompson-on-moving-to-a-unified-view-of-your-customers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/twilio-s-vanessa-thompson-on-moving-to-a-unified-view-of-your-customers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}