{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"Georgia-Pacific's Jason Ippen on the intersection of brand creativity and AI","slug":"georgia-pacific-s-jason-ippen-on-the-intersection-of-brand-creativity-and-ai","published_at":"2026-07-27T09:04:58+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/georgia-pacific-s-jason-ippen-on-the-intersection-of-brand-creativity-and-ai","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/georgia-pacifics-jason-ippen-on-the-intersection-of-brand-cr","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a671f3aad0e014a8415c7b9/media.mp3","summary":"\"As algorithms and AI increasingly automate the \"\"what\"\" and the \"\"how\"\" of marketing, what is the enduring value of human creativity, and how do we prove its worth? Agility requires not just adapting our tools, but fundamentally rethinking how we define, nurture, and measure creative value in a world increasingly guided by machine logic. Today, we're going to talk about the intersection of brand creativity and artificial intelligence. We’ll explore: - Why brand distinctiveness becomes a critical differentiator when algorithms favor homogeneity. - The new operational model for creative teams, where human judgment guides machine-speed execution. - Strategies for building lasting brand memory in a media landscape optimized for short-term performance. To help me discuss this topic, I'd like to welcome, Jason Ippen, Vice President, Brand Strategy & Content at Georgia-Pacific.    About Jason Ippen   Jason Ippen is Vice President, Brand Strategy & Content at Georgia-Pacific, where he leads brand strategy, innovation and marketing for a portfolio of some of the country's most recognized consumer brands. Over the course of more than 16 years with the company, he has held leadership roles across brands including Quilted Northern, Sparkle and Vanity Fair, helping drive growth through consumer insight, product innovation and brand building. Jason has more than 25 years of experience spanning consumer packaged goods, marketing and general management. He earned an MBA from Columbia Business School and a bachelor's degree from Colgate University.   Jason Ippen on LinkedIn: https://www.linkedin.com/in/jason-ippen-1120086/   ---------- Resources ----------    : https://www.gp.com/   The Agile Brand podcast is brought to you by TEKsystems…","meta_description":"\"As algorithms and AI increasingly automate the \"\"what\"\" and the \"\"how\"\" of marketing, what is the enduring value of human creativity, and how do we prove…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1333,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/georgia-pacific-s-jason-ippen-on-the-intersection-of-brand-creativity-and-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/georgia-pacific-s-jason-ippen-on-the-intersection-of-brand-creativity-and-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}