{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"Infolinks CEO Bob Regular on getting ad tech to work better for brands","slug":"infolinks-ceo-bob-regular-on-getting-ad-tech-to-work-better-for-brands","published_at":"2026-07-24T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/infolinks-ceo-bob-regular-on-getting-ad-tech-to-work-better-for-brands","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://aglbrnd.co/r/c1e487ec0517584f","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a5e23e18327d8bdc7434b25/media.mp3","summary":"In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value? Agility requires brands to move beyond incremental optimization and fundamentally rethink their media operating models. It’s about building a framework that is inherently resilient to platform shifts, privacy changes, and evolving audience expectations. Today, we're going to talk about the disconnect between the technical ad tech conversation and the strategic needs of the brand. We’ll explore how leaders can bridge this gap by focusing on smarter media paths, curated inventory, and an operating model built for long-term value creation. To help me discuss this topic, I'd like to welcome, Bob Regular, CEO at Infolinks Media. Bob, welcome to the show! About Bob Regular Bob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company’s mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, signif…","meta_description":"In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1757,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/infolinks-ceo-bob-regular-on-getting-ad-tech-to-work-better-for-brands/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/infolinks-ceo-bob-regular-on-getting-ad-tech-to-work-better-for-brands.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}