# #844: adMarketplace's John Nitti on GEO and the future of paid search

Page: https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/844-admarketplace-s-john-nitti-on-geo-and-the-future-of-paid-search
Text version: https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/844-admarketplace-s-john-nitti-on-geo-and-the-future-of-paid-search.md
Podcast: [The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX](https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310)
Published: 2026-04-15T04:00:00+00:00
Episode link: https://shows.acast.com/the-agile-brand-with-greg-kihlstrom/episodes/6a0c939cbf33122289f1b1ba
Audio file: https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/803456b2-3371-11f1-8ff7-bf1835ca2c5a/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/844-admarketplace-s-john-nitti-on-geo-and-the-future-of-paid-search
Duration seconds: 1280

## Resource

For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete? Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior. For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we’re going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page. To help me discuss this topic, I'd like to welcome, John Nitti, Global Chief Business Officer at adMarketplace. About John Nitti John Nitti is a versatile and proactive change agent with 25+ years of experience working in the technology, telecom, financial services, media, sports, and entertainment industries. With a specialization in customer-centric marketing, asset monetization and business development strategies, he excels in boosting growth and enhancing brand equity. John is known for pioneering transformative marketing and tech models, driving competitive advantages, revenue growth, and organizational efficiency. His impressive track record includes managing relationships with top-tier executives in sports, entertainment, and technology sectors, including NFL, NBA, and NHL commissioners, as well as the CEOs of Google, Microsoft, The Walt Disney Company, Amazon, and Live Nation. Nitt…

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