{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"Brillio's Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation","slug":"brillio-s-kathleen-ulrich-and-anuj-mathur-on-moving-from-personalization-to-agentic-transformation","published_at":"2026-06-11T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/brillio-s-kathleen-ulrich-and-anuj-mathur-on-moving-from-personalization-to-agentic-transformation","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://aglbrnd.co/r/4e51e1efd69d5d9a","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a1a04e4f2cdbf5953af8c8e/media.mp3","summary":"What if the future of marketing isn’t about creating better campaigns, but about designing intelligent agents that render campaigns obsolete? Agility requires not just adapting to new technologies, but fundamentally re-architecting our operating models to harness their potential. Today, we’re going to talk about the move from personalization to agentic experiences and what that means for enterprise marketing. We’ll cover: - How “agentic experiences” are moving beyond simple personalization to fundamentally change the economics of customer acquisition and retention. - The shift in talent and technology required, moving from managing campaigns to orchestrating AI agents across the customer journey. - The practical first steps for building an “agentic foundation” within a complex enterprise environment, focusing on governance and core systems. To help me discuss this topic, I’d like to welcome Kathleen Managing Director of Marketing and Anuj Mathur, Managing Director of CX Transformation at Brillio About Kathleen Ulrich Kathleen Ulrich is Managing Director of Marketing at Brillio, where she leads the company’s global marketing strategy and brand growth. She oversees brand, content, digital marketing, social media, corporate communications, analyst and media relations, research, and insights. Known for her multifaceted leadership, she brings together cross-functional teams around a unified vision, driving measurable impact across a rapidly evolving marketplace. Kathleen Ulrich on LinkedIn: https://www.linkedin.com/in/kulri/ ---------- Resources ---------- Brillio: https://www.brillio.com This episode is brought to you by Brillio. Founded in 2014 as a full-service digital transformation services and consulting firm, we apply our expertise in customer experience transformati…","meta_description":"What if the future of marketing isn’t about creating better campaigns, but about designing intelligent agents that render campaigns obsolete? Agility requ…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1974,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/brillio-s-kathleen-ulrich-and-anuj-mathur-on-moving-from-personalization-to-agentic-transformation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/brillio-s-kathleen-ulrich-and-anuj-mathur-on-moving-from-personalization-to-agentic-transformation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}