{"podcast":{"title":"The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX","slug":"the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","podcast_index_feed_id":1164310,"rss_url":"https://rss.introcast.io/1455031182/feeds.megaphone.fm/THEAGILEBRAND6092919469","website_url":"https://www.theagilebrand.show","image_url":"https://assets.pippa.io/shows/6a0c9379b23d275dcea75cd0/show-cover.png","author":"The Agile Brand","episode_count":884,"summary":"Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-27T18:17:58.688715+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310"},"episode":{"title":"MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation","slug":"merge-ceo-stephanie-trunzo-on-keeping-essential-human-elements-during-your-ai-transformation","published_at":"2026-07-23T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/merge-ceo-stephanie-trunzo-on-keeping-essential-human-elements-during-your-ai-transformation","show_page_url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310","url":"https://aglbrnd.co/r/c1e487ec0517584f","audio_url":"https://prefix.up.audio/s/sphinx.acast.com/p/open/s/6a0c9379b23d275dcea75cd0/e/6a5e2214c8941e699169877f/media.mp3","summary":"In the race to implement AI for operational efficiency, are we accidentally designing the essential human elements of creativity, judgment, and trust out of our organizations? Agility requires not just the rapid adoption of new technologies like AI, but the deliberate and human-centered redesign of the culture and processes that support them. Today, we're going to talk about: - Why AI adoption is less about the technology itself and more about a fundamental cultural paradigm shift within your organization. - Balancing AI-driven efficiency with the essential human elements of creativity, judgment, and empathy to create superior customer and employee experiences. - How complex industries like healthcare can serve as a model for using AI to democratize knowledge and empower consumers. To help me discuss this topic, I'd like to welcome, Stephanie Trunzo, Chief Executive Officer at MERGE. Stephanie, welcome to the show! About Stephanie Trunzo Stephanie Trunzo is CEO of MERGE and a veteran tech and health leader with 20+ years of experience in technology, marketing, health, and storytelling. Formerly SVP and General Manager at Oracle, where she launched Oracle Health and led the Cerner acquisition, she also held executive roles at IBM and was President/COO of PointSource.  As a recent addition to MERGE’s board in 2024, Stephanie is poised to drive the company's growth at the dynamic intersection of consumerism and health and wellness. A pioneer in AI with over 20 patents, she’s recognized for her thought leadership and was named to the Frist Cressey Ventures Collective in 2024. In 2026, she received an MM+M Pinnacle Award, and under her leadership, MERGE was named 2025 Agency of the Year and made the 2026 MM+M Agency 100 list. Stephanie Trunzo on LinkedIn ---------- Res…","meta_description":"In the race to implement AI for operational efficiency, are we accidentally designing the essential human elements of creativity, judgment, and trust out…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2151,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/episodes/merge-ceo-stephanie-trunzo-on-keeping-essential-human-elements-during-your-ai-transformation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agile-brand-with-greg-kihlstr-m-expert-mode-marketing-technology-ai-cx-1164310/merge-ceo-stephanie-trunzo-on-keeping-essential-human-elements-during-your-ai-transformation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}