Podcast

Higgle: The B2B Sales Club

Author: Mike Lander
Feed episode count: 142
Official site: https://piscari.com
RSS: https://feeds.libsyn.com/480273/rss
JSON: /v1/public/podcasts/higgle-the-b2b-sales-club-6622259
Markdown: /podcast/higgle-the-b2b-sales-club-6622259.md

Summary

This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.

Episodes

Jul 13, 2026 · not_requested

Why Most AI-Powered RFP Responses Fail with Antoine Drapeau

Duration seconds: 1903
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-most-ai-powered-rfp-responses-fail-with-antoine-drapeau

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Jul 6, 2026 · not_requested

The Triple Disruption in Agencies: Economic Uncertainty, Media Abundance, and AI with Tom Salmon

Duration seconds: 1792
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-triple-disruption-in-agencies-economic-uncertainty-media-abundance-and-ai-with-tom-salmon

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Jun 29, 2026 · not_requested

How to Design Powerful B2B Surveys That Influence C-Suite Decisions with Becky Lawlor

Duration seconds: 1993
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/how-to-design-powerful-b2b-surveys-that-influence-c-suite-decisions-with-becky-lawlor

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Jun 22, 2026 · not_requested

The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 2

Duration seconds: 2034
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-2

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Jun 15, 2026 · not_requested

The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 1

Duration seconds: 2027
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-1

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Jun 8, 2026 · not_requested

The AI-Driven Rise of Performance-Based Partnerships with Micki Meyer

Duration seconds: 2230
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-ai-driven-rise-of-performance-based-partnerships-with-micki-meyer

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Jun 1, 2026 · not_requested

Why Human Judgement Is the New Premium with Claire Lambell

Duration seconds: 1945
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-human-judgement-is-the-new-premium-with-claire-lambell

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May 25, 2026 · not_requested

The Blank Space Opportunity in AI Transformation with Rebecca Aliab Deng

Duration seconds: 1560
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-blank-space-opportunity-in-ai-transformation-with-rebecca-aliab-deng

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May 18, 2026 · not_requested

AI Is a Tactic, Not a Strategy: What CMOs Must Know with Gareth Turner, Part 2

Duration seconds: 1410
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/ai-is-a-tactic-not-a-strategy-what-cmos-must-know-with-gareth-turner-part-2

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May 11, 2026 · not_requested

AI Is a Tactic, Not a Strategy: What CMOs Must Know with Gareth Turner, Part 1

Duration seconds: 1674
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/ai-is-a-tactic-not-a-strategy-what-cmos-must-know-with-gareth-turner-part-1

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May 4, 2026 · not_requested

From SEO to GEO: Winning in the Age of AI Search with John Campbell

Duration seconds: 2073
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/from-seo-to-geo-winning-in-the-age-of-ai-search-with-john-campbell

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Apr 27, 2026 · not_requested

Physical Gifting: The Pattern Disrupt That Wins Attention with Kris Rudeegraap, Part 2

Duration seconds: 1442
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/physical-gifting-the-pattern-disrupt-that-wins-attention-with-kris-rudeegraap-part-2

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Apr 20, 2026 · not_requested

Physical Gifting: The Pattern Disrupt That Wins Attention with Kris Rudeegraap, Part 1

Duration seconds: 1446
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/physical-gifting-the-pattern-disrupt-that-wins-attention-with-kris-rudeegraap-part-1

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Apr 13, 2026 · not_requested

The New Rules of B2B Influencer Marketing with Chris Davis

Duration seconds: 2289
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-new-rules-of-b2b-influencer-marketing-with-chris-davis

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Apr 6, 2026 · not_requested

Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 2

Duration seconds: 1540
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-ai-makes-reinventing-business-from-the-inside-out-a-must-with-nikki-barua-part-2

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Mar 30, 2026 · not_requested

Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 1

Duration seconds: 1367
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-ai-makes-reinventing-business-from-the-inside-out-a-must-with-nikki-barua-part-1

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Mar 23, 2026 · not_requested

What Most Agencies Get Wrong About Referrals vs Real Partnerships with Dave Plunkett

Duration seconds: 1613
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/what-most-agencies-get-wrong-about-referrals-vs-real-partnerships-with-dave-plunkett

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Mar 16, 2026 · not_requested

What Needs to Change in Aligning Marketing and Sales Teams with Joe Fontana

Duration seconds: 1787
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/what-needs-to-change-in-aligning-marketing-and-sales-teams-with-joe-fontana

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Mar 9, 2026 · not_requested

Has AI Email Outreach Already Died? with Stephanie Melodia and Tash Rebuck

Duration seconds: 1749
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/has-ai-email-outreach-already-died-with-stephanie-melodia-and-tash-rebuck

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Mar 2, 2026 · not_requested

Designing a Smarter Outbound Strategy with Alice Dawlat

Duration seconds: 2238
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/designing-a-smarter-outbound-strategy-with-alice-dawlat

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Feb 23, 2026 · not_requested

The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 2

Duration seconds: 1715
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-psychology-behind-high-stakes-decisions-lessons-from-the-cia-with-mike-mears-part-2

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Feb 16, 2026 · not_requested

The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 1

Duration seconds: 2029
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-psychology-behind-high-stakes-decisions-lessons-from-the-cia-with-mike-mears-part-1

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Feb 9, 2026 · not_requested

Why Sales-Ready Leads Are No Longer Enough with Freya Ward

Duration seconds: 1872
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-sales-ready-leads-are-no-longer-enough-with-freya-ward

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Feb 2, 2026 · not_requested

How Short Books Build Big Credibility in B2B Sales (and How AI Can Help) with Julie Trelstad

Duration seconds: 1801
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/how-short-books-build-big-credibility-in-b2b-sales-and-how-ai-can-help-with-julie-trelstad

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Jan 26, 2026 · not_requested

Why Lazy Sales No Longer Works and What to Do Instead with Mike Fantis

Duration seconds: 2184
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-lazy-sales-no-longer-works-and-what-to-do-instead-with-mike-fantis

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Jan 19, 2026 · not_requested

The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 2

Duration seconds: 2098
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-eye-opening-research-that-questioned-modern-selling-with-phil-squire-part-2

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Jan 12, 2026 · not_requested

The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 1

Duration seconds: 2012
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-eye-opening-research-that-questioned-modern-selling-with-philip-squire-part-1

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Jan 5, 2026 · not_requested

The 6 Mandatory Traits of High-Performing Agencies with Emma Hillary

Duration seconds: 2221
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-6-mandatory-traits-of-high-performing-agencies-with-emma-hillary

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Dec 29, 2025 · not_requested

How Intentional Follow-Up Drives High-Value Deals with Evelyn Oluwole

Duration seconds: 2173
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/how-intentional-follow-up-drives-high-value-deals-with-evelyn-oluwole

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Dec 22, 2025 · not_requested

Why You Need Awareness, Attention, and Action to Power Up Your Pitches with Kevin Kelly

Duration seconds: 2037
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-you-need-awareness-attention-and-action-to-power-up-your-pitches-with-kevin-kelly

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Dec 15, 2025 · not_requested

Master Persuasive Sales Presentations Through Authenticity and Active Listening with Tom Martin

Duration seconds: 2036
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/master-persuasive-sales-presentations-through-authenticity-and-active-listening-with-tom-martin

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Dec 8, 2025 · not_requested

Rethinking Procurement's Impact on Agency Success with Michelle Cleary

Duration seconds: 1356
Source: https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/rethinking-procurements-impact-on-agency-success-with-michelle-cleary

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