{"podcast":{"title":"Higgle: The B2B Sales Club","slug":"higgle-the-b2b-sales-club-6622259","podcast_index_feed_id":6622259,"rss_url":"https://feeds.libsyn.com/480273/rss","website_url":"https://piscari.com","image_url":"https://static.libsyn.com/p/assets/9/8/2/4/9824346868e96407e55e3c100dce7605/Cover-Higgle_B2B_Sales_Club.jpg","author":"Mike Lander","episode_count":142,"summary":"This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.","last_synced_at":"2026-07-13T10:20:55.569065+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259"},"episode":{"title":"The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 1","slug":"the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-1","published_at":"2026-06-15T05:00:00+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-1","show_page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259","url":"https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-1","audio_url":"https://traffic.libsyn.com/secure/9e87cc1f-f19f-4fe0-9a73-46635c121ed2/Higgle_-_Alex_Sobol_Part_1.mp3?dest-id=4084452","summary":"What if the real secret to sales success is in how you handle difficult people? In this episode, I sit down with Alex Sobol, Co-Founder of The Millennium Alliance, to look closely at the real traits that drive success in sales. Alex shares how he went from selling sponsorships straight out of college to building a global C-suite community that's now on track for $100 million in revenue. He believes that sales success has less to do with flashy tactics and more to do with work ethic, resilience, and the ability to handle difficult people without losing momentum. He explains why culture, accountability, and character start in the interview process, plus why he personally speaks to every potential hire. Alex later opens up about navigating uncertainty during COVID, the mindset behind scaling from 4 employees to 250, and the importance of staying relentlessly focused on the goal in front of you. We explore why founder-led selling doesn't automatically mean product-market fit, how to stress-test yourself for a career in sales, and what it really means to reverse-engineer success. Topics covered during this episode include: Why C-suite access is harder to earn than most sellers realize. How the high-impact model of The Millennium Alliance creates valuable conversations. Why private meetings change the way sponsors measure event success. Why sponsorship sales taught lessons to Alex that later shaped his business. How Alex and his other Co-Founder recognized an opportunity others seem to miss. How culture becomes more than a slogan during rapid growth. Why founder-led selling does not always prove a business can scale. How interview questions reveal traits a resume can easily hide. How difficult people can become a lesson instead of an obstacle. Why self-awareness may be the m…","meta_description":"What if the real secret to sales success is in how you handle difficult people? In this episode, I sit down with Alex Sobol, Co-Founder of The Millennium…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2027,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/higgle-the-b2b-sales-club-6622259/episodes/the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-1/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-1.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}