{"podcast":{"title":"Higgle: The B2B Sales Club","slug":"higgle-the-b2b-sales-club-6622259","podcast_index_feed_id":6622259,"rss_url":"https://feeds.libsyn.com/480273/rss","website_url":"https://piscari.com","image_url":"https://static.libsyn.com/p/assets/9/8/2/4/9824346868e96407e55e3c100dce7605/Cover-Higgle_B2B_Sales_Club.jpg","author":"Mike Lander","episode_count":142,"summary":"This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.","last_synced_at":"2026-07-13T10:20:55.569065+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259"},"episode":{"title":"Physical Gifting: The Pattern Disrupt That Wins Attention with Kris Rudeegraap, Part 2","slug":"physical-gifting-the-pattern-disrupt-that-wins-attention-with-kris-rudeegraap-part-2","published_at":"2026-04-27T05:00:00+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/physical-gifting-the-pattern-disrupt-that-wins-attention-with-kris-rudeegraap-part-2","show_page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259","url":"https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/physical-gifting-the-pattern-disrupt-that-wins-attention-with-kris-rudeegraap-part-2","audio_url":"https://traffic.libsyn.com/secure/9e87cc1f-f19f-4fe0-9a73-46635c121ed2/Higgle_-_Kris_Rudeegraap_Part_2.mp3?dest-id=4084452","summary":"Could a $5 gesture outperform your entire digital ad budget? In this second part of my conversation with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, we start off by discussing the myths surrounding gifting in B2B sales and start tearing them apart. We hear how gifting isn't about flashy $500 items or gimmicks; it's about psychology, creativity, and timing. Kris explains why spending $30 on a thoughtful, well-timed gesture can outperform expensive ad clicks, and how response rates can jump 5-9x when gifting is layered into an omnichannel strategy. We talk about misconceptions around cost, mailing addresses, and whether gifting feels \"cheesy.\" We explore how gifting works across the full buyer journey, from booking meetings to increasing demo show-up rates, nurturing referrals, and even driving renewals. Kris explains how AI is now powering smarter, more personalized gifting decisions, turning what once felt manual into something scalable and strategic. We get into ROI, conversion metrics, automation, and even the psychology of reciprocity and scarcity that makes gifting so powerful. Gifting isn't just about sending stuff, it's about creating pattern disrupts that buyers actually remember. Topics covered during this episode include: The big misconception that gifting is too expensive for modern B2B sales teams. Why comparing gifting ROI to paid digital ads completely changes the investment math. What creative, low-cost mailers demonstrate about effective pattern disruption in crowded markets. The myth that missing mailing addresses prevents successful direct mail outreach campaigns. How smart delivery tools solve remote work and office location challenges seamlessly. Why gifting strategies work for SMB deals, not just large enterprise contracts. The misconception…","meta_description":"Could a $5 gesture outperform your entire digital ad budget? In this second part of my conversation with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1442,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/higgle-the-b2b-sales-club-6622259/episodes/physical-gifting-the-pattern-disrupt-that-wins-attention-with-kris-rudeegraap-part-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/physical-gifting-the-pattern-disrupt-that-wins-attention-with-kris-rudeegraap-part-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}