{"podcast":{"title":"Higgle: The B2B Sales Club","slug":"higgle-the-b2b-sales-club-6622259","podcast_index_feed_id":6622259,"rss_url":"https://feeds.libsyn.com/480273/rss","website_url":"https://piscari.com","image_url":"https://static.libsyn.com/p/assets/9/8/2/4/9824346868e96407e55e3c100dce7605/Cover-Higgle_B2B_Sales_Club.jpg","author":"Mike Lander","episode_count":142,"summary":"This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.","last_synced_at":"2026-07-13T10:20:55.569065+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259"},"episodes":[{"title":"Why Most AI-Powered RFP Responses Fail with Antoine Drapeau","slug":"why-most-ai-powered-rfp-responses-fail-with-antoine-drapeau","published_at":"2026-07-13T05:00:00+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-most-ai-powered-rfp-responses-fail-with-antoine-drapeau","url":"https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-most-ai-powered-rfp-responses-fail-with-antoine-drapeau","duration_seconds":1903,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/higgle-the-b2b-sales-club-6622259/episodes/why-most-ai-powered-rfp-responses-fail-with-antoine-drapeau/transcription-requests","description":"Idempotently request low-priority transcript 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-triple-disruption-in-agencies-economic-uncertainty-media-abundance-and-ai-with-tom-salmon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How to Design Powerful B2B Surveys That Influence C-Suite Decisions with Becky 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/how-to-design-powerful-b2b-surveys-that-influence-c-suite-decisions-with-becky-lawlor.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-1.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"The AI-Driven Rise of Performance-Based Partnerships with Micki 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-ai-driven-rise-of-performance-based-partnerships-with-micki-meyer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Why Human Judgement Is the New Premium with Claire 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