{"podcast":{"title":"Higgle: The B2B Sales Club","slug":"higgle-the-b2b-sales-club-6622259","podcast_index_feed_id":6622259,"rss_url":"https://feeds.libsyn.com/480273/rss","website_url":"https://piscari.com","image_url":"https://static.libsyn.com/p/assets/9/8/2/4/9824346868e96407e55e3c100dce7605/Cover-Higgle_B2B_Sales_Club.jpg","author":"Mike Lander","episode_count":142,"summary":"This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.","last_synced_at":"2026-07-13T10:20:55.569065+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259"},"episode":{"title":"Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 2","slug":"why-ai-makes-reinventing-business-from-the-inside-out-a-must-with-nikki-barua-part-2","published_at":"2026-04-06T05:00:00+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-ai-makes-reinventing-business-from-the-inside-out-a-must-with-nikki-barua-part-2","show_page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259","url":"https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-ai-makes-reinventing-business-from-the-inside-out-a-must-with-nikki-barua-part-2","audio_url":"https://traffic.libsyn.com/secure/9e87cc1f-f19f-4fe0-9a73-46635c121ed2/Higgle_-_Nikki_Barua_Part_2.mp3?dest-id=4084452","summary":"Are traditional go-to-market models quietly collapsing under the weight of AI? I'm picking up the conversation with Nikki Barua today by looking at what reinvention actually means when agentic AI reshapes sales, marketing, and go-to-market teams in real time. We talk about why old formulas built on volume, velocity, and hustle are breaking down, and why mass personalization is eroding trust instead of building it. Nikki explains how leaders must shift from chasing output to building outcomes, rethinking everything from funnels to pricing models. The conversation quickly expands beyond tools into decision-making chaos, longer buying cycles, and the growing pressure facing executives across industries. Nikki examines what happens when entire sectors feel the shockwaves of AI overnight and why slow, cautious moves may be more dangerous than imperfect action. She walks through how organizations can approach reinvention systematically and why static transformation plans no longer survive reality. We dig into what truly changes when companies commit to ongoing reinvention, how leadership teams align around uncertainty, and why people, not technology, ultimately determine whether AI becomes a moat or a meltdown. Topics covered during this episode include: The meaning of reinvention in a world that is being shaped by agentic AI. How traditional hustle-driven GTM models are beginning to fall apart. Why volume and velocity no longer translate into trust or results. The shift from linear funnels to adaptive, feedback-driven operating loops. The growing chaos executives face from markets, geopolitics, and AI disruption. Why decision-making paralysis emerges when everything becomes a variable. How outcome-based pricing reshapes trust between partners and clients. Why entire profess…","meta_description":"Are traditional go-to-market models quietly collapsing under the weight of AI? I'm picking up the conversation with Nikki Barua today by looking at what r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1540,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/higgle-the-b2b-sales-club-6622259/episodes/why-ai-makes-reinventing-business-from-the-inside-out-a-must-with-nikki-barua-part-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-ai-makes-reinventing-business-from-the-inside-out-a-must-with-nikki-barua-part-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}