{"podcast":{"title":"Higgle: The B2B Sales Club","slug":"higgle-the-b2b-sales-club-6622259","podcast_index_feed_id":6622259,"rss_url":"https://feeds.libsyn.com/480273/rss","website_url":"https://piscari.com","image_url":"https://static.libsyn.com/p/assets/9/8/2/4/9824346868e96407e55e3c100dce7605/Cover-Higgle_B2B_Sales_Club.jpg","author":"Mike Lander","episode_count":142,"summary":"This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.","last_synced_at":"2026-07-13T10:20:55.569065+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259"},"episode":{"title":"Why Human Judgement Is the New Premium with Claire Lambell","slug":"why-human-judgement-is-the-new-premium-with-claire-lambell","published_at":"2026-06-01T05:00:00+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-human-judgement-is-the-new-premium-with-claire-lambell","show_page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259","url":"https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/why-human-judgement-is-the-new-premium-with-claire-lambell","audio_url":"https://traffic.libsyn.com/secure/9e87cc1f-f19f-4fe0-9a73-46635c121ed2/Higgle_-_Claire_Lambell_2026.mp3?dest-id=4084452","summary":"As production gets cheaper and faster, where does real agency value survive? In this episode, I sit down with Claire Lambell, Managing Director at Southpaw, to unpack what's really happening inside creative agencies as AI reshapes the industry. We dig into the pressure coming from automation, platform tools, and procurement, and ask the burning question: where does the strategic moat actually live now? Claire shares why the future isn't about making more creative faster, but about making the right creative, with stronger judgment, sharper storytelling, and deeper brand partnership. We explore why sameness is becoming a real threat and how agencies must rethink their positioning before the market forces it upon them. As our conversation unfolds, we debate whether production is becoming fully commoditized and what that means for pricing, talent, and business models. Claire talks about the tension between testing everything and trusting your gut, along with why craft, taste, and long-term narrative thinking may become even more valuable. We also check out the future of junior talent, the risk of over-relying on AI dashboards, and how agencies can move upstream into growth advisory roles. Topics covered during this episode include: The current fragile but buoyant agency market landscape. How AI advancements are increasing pressure on traditional agency models. The shift from just making more creative to making the right creative. How agencies must own client problem spaces strategically. The risk of descending into an \"age of average\" driven by identical AI insights. Why human craft and creative judgment remain critical differentiators. The importance of curating insights instead of executing all data. The three-layer model of cockpit, orchestration, and engine. How produc…","meta_description":"As production gets cheaper and faster, where does real agency value survive? In this episode, I sit down with Claire Lambell, Managing Director at Southpa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1945,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/higgle-the-b2b-sales-club-6622259/episodes/why-human-judgement-is-the-new-premium-with-claire-lambell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-human-judgement-is-the-new-premium-with-claire-lambell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}