# Higgle: The B2B Sales Club

Page: https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259
Text version: https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259.md
RSS feed: https://feeds.libsyn.com/480273/rss
Official site: https://piscari.com
Author: Mike Lander
Episodes: 142

## Resource

This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/higgle-the-b2b-sales-club-6622259
Markdown: https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259.md

## Episodes
- [Why Most AI-Powered RFP Responses Fail with Antoine Drapeau](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-most-ai-powered-rfp-responses-fail-with-antoine-drapeau) — 2026-07-13T05:00:00+00:00
- [The Triple Disruption in Agencies: Economic Uncertainty, Media Abundance, and AI with Tom Salmon](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-triple-disruption-in-agencies-economic-uncertainty-media-abundance-and-ai-with-tom-salmon) — 2026-07-06T05:00:00+00:00
- [How to Design Powerful B2B Surveys That Influence C-Suite Decisions with Becky Lawlor](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/how-to-design-powerful-b2b-surveys-that-influence-c-suite-decisions-with-becky-lawlor) — 2026-06-29T05:00:00+00:00
- [The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 2](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-2) — 2026-06-22T05:00:00+00:00
- [The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 1](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-hidden-advantage-of-tactfully-handling-difficult-people-with-alex-sobol-part-1) — 2026-06-15T05:00:00+00:00
- [The AI-Driven Rise of Performance-Based Partnerships with Micki Meyer](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-ai-driven-rise-of-performance-based-partnerships-with-micki-meyer) — 2026-06-08T05:00:00+00:00
- [Why Human Judgement Is the New Premium with Claire Lambell](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-human-judgement-is-the-new-premium-with-claire-lambell) — 2026-06-01T05:00:00+00:00
- [The Blank Space Opportunity in AI Transformation with Rebecca Aliab Deng](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-blank-space-opportunity-in-ai-transformation-with-rebecca-aliab-deng) — 2026-05-25T05:00:00+00:00
- [AI Is a Tactic, Not a Strategy: What CMOs Must Know with Gareth Turner, Part 2](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/ai-is-a-tactic-not-a-strategy-what-cmos-must-know-with-gareth-turner-part-2) — 2026-05-18T05:00:00+00:00
- [AI Is a Tactic, Not a Strategy: What CMOs Must Know with Gareth Turner, Part 1](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/ai-is-a-tactic-not-a-strategy-what-cmos-must-know-with-gareth-turner-part-1) — 2026-05-11T05:00:00+00:00
- [From SEO to GEO: Winning in the Age of AI Search with John Campbell](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/from-seo-to-geo-winning-in-the-age-of-ai-search-with-john-campbell) — 2026-05-04T05:00:00+00:00
- [Physical Gifting: The Pattern Disrupt That Wins Attention with Kris Rudeegraap, Part 2](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/physical-gifting-the-pattern-disrupt-that-wins-attention-with-kris-rudeegraap-part-2) — 2026-04-27T05:00:00+00:00
- [Physical Gifting: The Pattern Disrupt That Wins Attention with Kris Rudeegraap, Part 1](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/physical-gifting-the-pattern-disrupt-that-wins-attention-with-kris-rudeegraap-part-1) — 2026-04-20T05:00:00+00:00
- [The New Rules of B2B Influencer Marketing with Chris Davis](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-new-rules-of-b2b-influencer-marketing-with-chris-davis) — 2026-04-13T05:00:00+00:00
- [Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 2](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-ai-makes-reinventing-business-from-the-inside-out-a-must-with-nikki-barua-part-2) — 2026-04-06T05:00:00+00:00
- [Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 1](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-ai-makes-reinventing-business-from-the-inside-out-a-must-with-nikki-barua-part-1) — 2026-03-30T05:00:00+00:00
- [What Most Agencies Get Wrong About Referrals vs Real Partnerships with Dave Plunkett](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/what-most-agencies-get-wrong-about-referrals-vs-real-partnerships-with-dave-plunkett) — 2026-03-23T06:00:00+00:00
- [What Needs to Change in Aligning Marketing and Sales Teams with Joe Fontana](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/what-needs-to-change-in-aligning-marketing-and-sales-teams-with-joe-fontana) — 2026-03-16T06:00:00+00:00
- [Has AI Email Outreach Already Died? with Stephanie Melodia and Tash Rebuck](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/has-ai-email-outreach-already-died-with-stephanie-melodia-and-tash-rebuck) — 2026-03-09T06:00:00+00:00
- [Designing a Smarter Outbound Strategy with Alice Dawlat](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/designing-a-smarter-outbound-strategy-with-alice-dawlat) — 2026-03-02T06:00:00+00:00
- [The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 2](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-psychology-behind-high-stakes-decisions-lessons-from-the-cia-with-mike-mears-part-2) — 2026-02-23T06:00:00+00:00
- [The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 1](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-psychology-behind-high-stakes-decisions-lessons-from-the-cia-with-mike-mears-part-1) — 2026-02-16T06:00:00+00:00
- [Why Sales-Ready Leads Are No Longer Enough with Freya Ward](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-sales-ready-leads-are-no-longer-enough-with-freya-ward) — 2026-02-09T06:00:00+00:00
- [How Short Books Build Big Credibility in B2B Sales (and How AI Can Help) with Julie Trelstad](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/how-short-books-build-big-credibility-in-b2b-sales-and-how-ai-can-help-with-julie-trelstad) — 2026-02-02T06:00:00+00:00
- [Why Lazy Sales No Longer Works and What to Do Instead with Mike Fantis](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-lazy-sales-no-longer-works-and-what-to-do-instead-with-mike-fantis) — 2026-01-26T06:00:00+00:00
- [The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 2](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-eye-opening-research-that-questioned-modern-selling-with-philip-squire-part-2) — 2026-01-19T06:00:00+00:00
- [The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 1](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-eye-opening-research-that-questioned-modern-selling-with-philip-squire-part-1) — 2026-01-12T06:00:00+00:00
- [The 6 Mandatory Traits of High-Performing Agencies with Emma Hillary](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-6-mandatory-traits-of-high-performing-agencies-with-emma-hillary) — 2026-01-05T06:00:00+00:00
- [How Intentional Follow-Up Drives High-Value Deals with Evelyn Oluwole](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/how-intentional-follow-up-drives-high-value-deals-with-evelyn-oluwole) — 2025-12-29T06:00:00+00:00
- [Why You Need Awareness, Attention, and Action to Power Up Your Pitches with Kevin Kelly](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/why-you-need-awareness-attention-and-action-to-power-up-your-pitches-with-kevin-kelly) — 2025-12-22T06:00:00+00:00
- [Master Persuasive Sales Presentations Through Authenticity and Active Listening with Tom Martin](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/master-persuasive-sales-presentations-through-authenticity-and-active-listening-with-tom-martin) — 2025-12-15T06:00:00+00:00
- [Rethinking Procurement's Impact on Agency Success with Michelle Cleary](https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/rethinking-procurement-s-impact-on-agency-success-with-michelle-cleary) — 2025-12-08T06:00:00+00:00

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