{"podcast":{"title":"Higgle: The B2B Sales Club","slug":"higgle-the-b2b-sales-club-6622259","podcast_index_feed_id":6622259,"rss_url":"https://feeds.libsyn.com/480273/rss","website_url":"https://piscari.com","image_url":"https://static.libsyn.com/p/assets/9/8/2/4/9824346868e96407e55e3c100dce7605/Cover-Higgle_B2B_Sales_Club.jpg","author":"Mike Lander","episode_count":142,"summary":"This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.","last_synced_at":"2026-07-13T10:20:55.569065+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259"},"episode":{"title":"The AI-Driven Rise of Performance-Based Partnerships with Micki Meyer","slug":"the-ai-driven-rise-of-performance-based-partnerships-with-micki-meyer","published_at":"2026-06-08T05:00:00+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-ai-driven-rise-of-performance-based-partnerships-with-micki-meyer","show_page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259","url":"https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/the-ai-driven-rise-of-performance-based-partnerships-with-micki-meyer","audio_url":"https://traffic.libsyn.com/secure/9e87cc1f-f19f-4fe0-9a73-46635c121ed2/Higgle_-_Micki_Meyer.mp3?dest-id=4084452","summary":"What happens when clients demand fewer people, lower fees, and measurable growth at the same time? In this episode, we're joined by Micki Meyer (Executive Director, Global Client Engagement - Health with Interpublic Group) to unpack the shifting economics of the agency world, including why traditional models are under serious pressure. We walk through the classic retainer, time-and-materials, and fixed-fee structures, leading us to discuss why AI is exposing their weaknesses faster than many expected. Micki shares what she's seeing inside large agency networks, challenging long-held assumptions about value, risk, and partnership. We dig into what AI actually unlocks beyond speed and savings, and why craft and distinct thinking matter more than ever. Micki explores what agencies must do to avoid becoming commoditized, and how compensation models may evolve into subscription floors with strategic premiums layered on top. We also discuss the collapse of bloated team structures, the future of junior talent, and how agencies must rethink hiring for curiosity and adaptability. Topics covered during this episode include: Why clients increasingly reject retainers without clear alignment on outcome. The structural weaknesses of time-and-materials pricing under AI acceleration. How fixed-fee deliverables create tension around procurement-driven cost pressure. The growing demand for performance-based compensation and shared risk structures. Why aligning on measurable success metrics is often harder than expected. How AI enables faster concept visualization for non-marketing stakeholders. The implications of AI commoditizing execution and production work. Why agencies must separate client-facing strategy from AI-powered production systems. The shift toward smaller, multifunctional…","meta_description":"What happens when clients demand fewer people, lower fees, and measurable growth at the same time? In this episode, we're joined by Micki Meyer (Executive…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2230,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/higgle-the-b2b-sales-club-6622259/episodes/the-ai-driven-rise-of-performance-based-partnerships-with-micki-meyer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/the-ai-driven-rise-of-performance-based-partnerships-with-micki-meyer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}