{"podcast":{"title":"Higgle: The B2B Sales Club","slug":"higgle-the-b2b-sales-club-6622259","podcast_index_feed_id":6622259,"rss_url":"https://feeds.libsyn.com/480273/rss","website_url":"https://piscari.com","image_url":"https://static.libsyn.com/p/assets/9/8/2/4/9824346868e96407e55e3c100dce7605/Cover-Higgle_B2B_Sales_Club.jpg","author":"Mike Lander","episode_count":142,"summary":"This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.","last_synced_at":"2026-07-13T10:20:55.569065+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259"},"episode":{"title":"Rethinking Procurement's Impact on Agency Success with Michelle Cleary","slug":"rethinking-procurement-s-impact-on-agency-success-with-michelle-cleary","published_at":"2025-12-08T06:00:00+00:00","page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/rethinking-procurement-s-impact-on-agency-success-with-michelle-cleary","show_page_url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259","url":"https://9e87cc1f-f19f-4fe0-9a73-46635c121ed2.libsyn.com/rethinking-procurements-impact-on-agency-success-with-michelle-cleary","audio_url":"https://traffic.libsyn.com/secure/9e87cc1f-f19f-4fe0-9a73-46635c121ed2/Higgle_-_Michelle_Cleary.mp3?dest-id=4084452","summary":"What are the often-overlooked red flags and chemistry factors that can make or break your agency's success in the RFP process? I'm thrilled to welcome Michelle Cleary, a seasoned marketing procurement professional with Anywhere Real Estate, to unravel the myths and unlock the potential of procurement in agency collaborations. Michelle shares her unique insights into how early engagement with procurement can transform it from a perceived bureaucratic hurdle into a strategic partner that adds immense value. We discuss the art of procurement, exploring how it can foster strong, successful relationships and elevate agency performance. As we continue on, Michelle sheds light on the complexities of the agency selection process and the nuances of running a successful RFP. She emphasizes the importance of embracing niche expertise and recognizing the value of team chemistry in building successful partnerships. Michelle offers practical advice on how agencies can stand out, adapt to client needs, and build trust through transparency and personal interactions. Topics covered during this episode include: How Michelle uses her expertise to challenge misconceptions about procurement in marketing. Why not over-relying on incumbent agencies can lead to better marketing outcomes. How niche expertise, especially in multicultural marketing, is a valuable asset in the US market. Why team chemistry is crucial in agency selection and successful partnerships. How Michelle provides actionable tips for agencies to stand out and build trust. Why listening and adapting to client feedback are essential during the RFP process. How understanding procurement's strategic value can unlock significant opportunities for agencies. Why procurement's relational approach can be either a challenge or a bene…","meta_description":"What are the often-overlooked red flags and chemistry factors that can make or break your agency's success in the RFP process? I'm thrilled to welcome Mic…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1356,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/higgle-the-b2b-sales-club-6622259/episodes/rethinking-procurement-s-impact-on-agency-success-with-michelle-cleary/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higgle-the-b2b-sales-club-6622259/rethinking-procurement-s-impact-on-agency-success-with-michelle-cleary.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}