Podcast

The Marketing Architects

Author: Marketing Architects
Feed episode count: 293
Official site: https://www.marketingarchitects.com/Podcast
RSS: https://www.spreaker.com/show/5807291/episodes/feed
JSON: /v1/public/podcasts/the-marketing-architects-6260303
Markdown: /podcast/the-marketing-architects-6260303.md

Summary

Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

Episodes

Jul 21, 2026 · not_requested

Creating Future Demand with James Hurman

Duration seconds: 2565
Source: https://www.spreaker.com/episode/creating-future-demand-with-james-hurman--72954943

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Jul 16, 2026 · not_requested

Nerd Alert: When Personalized Ads Become Creepy

Duration seconds: 552
Source: https://www.spreaker.com/episode/nerd-alert-when-personalized-ads-become-creepy--72748474

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Jul 14, 2026 · not_requested

From the Archive: The Problem with "Purpose" with Nick Asbury

Duration seconds: 2523
Source: https://www.spreaker.com/episode/from-the-archive-the-problem-with-purpose-with-nick-asbury--72582564

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Jul 13, 2026 · not_requested

BONUS: An Ecommerce Brand’s Guide to TV that Performs

Duration seconds: 1122
Source: https://www.spreaker.com/episode/bonus-an-ecommerce-brand-s-guide-to-tv-that-performs--72876005

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Jul 9, 2026 · not_requested

Nerd Alert: The Packaging Redesign Dilemma

Duration seconds: 580
Source: https://www.spreaker.com/episode/nerd-alert-the-packaging-redesign-dilemma--72703965

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Jul 7, 2026 · not_requested

How to Build a Media Mix That Actually Works

Duration seconds: 1467
Source: https://www.spreaker.com/episode/how-to-build-a-media-mix-that-actually-works--72579528

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Jul 2, 2026 · not_requested

Nerd Alert: TV vs. YouTube

Duration seconds: 713
Source: https://www.spreaker.com/episode/nerd-alert-tv-vs-youtube--72604394

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Jun 30, 2026 · not_requested

The Real Cost of Cutting Brand for Performance

Duration seconds: 1469
Source: https://www.spreaker.com/episode/the-real-cost-of-cutting-brand-for-performance--72484691

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Jun 25, 2026 · not_requested

Nerd Alert: Should B2B Brands Use Humor?

Duration seconds: 527
Source: https://www.spreaker.com/episode/nerd-alert-should-b2b-brands-use-humor--72568583

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Jun 23, 2026 · not_requested

The Performance-to-Brand Playbook with Peter Sengenberger

Duration seconds: 1741
Source: https://www.spreaker.com/episode/the-performance-to-brand-playbook-with-peter-sengenberger--72461294

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Jun 18, 2026 · not_requested

Nerd Alert: Why Ads Reach Older Consumers Less

Duration seconds: 780
Source: https://www.spreaker.com/episode/nerd-alert-why-ads-reach-older-consumers-less--72553122

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Jun 16, 2026 · not_requested

The Death of the Funnel

Duration seconds: 1561
Source: https://www.spreaker.com/episode/the-death-of-the-funnel--72368669

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Jun 11, 2026 · not_requested

Nerd Alert: When Consumers Punish Acquired Brands

Duration seconds: 515
Source: https://www.spreaker.com/episode/nerd-alert-when-consumers-punish-acquired-brands--72322179

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Jun 9, 2026 · not_requested

Synthetic Research and the Future of Marketing with Peter Weinberg

Duration seconds: 2540
Source: https://www.spreaker.com/episode/synthetic-research-and-the-future-of-marketing-with-peter-weinberg--72307811

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Jun 4, 2026 · not_requested

Nerd Alert: Your Strongest Distinctive Brand Asset

Duration seconds: 529
Source: https://www.spreaker.com/episode/nerd-alert-your-strongest-distinctive-brand-asset--72307932

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Jun 2, 2026 · not_requested

Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

Duration seconds: 2376
Source: https://www.spreaker.com/episode/two-thirds-of-american-marketers-would-fail-a-basic-marketing-test-with-mark-ritson--72121057

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May 28, 2026 · not_requested

Nerd Alert: But AI Told Me So!

Duration seconds: 453
Source: https://www.spreaker.com/episode/nerd-alert-but-ai-told-me-so--72188185

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May 26, 2026 · not_requested

The Psychology Marketers are Missing with Phill Agnew

Duration seconds: 2878
Source: https://www.spreaker.com/episode/the-psychology-marketers-are-missing-with-phill-agnew--72060651

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May 21, 2026 · not_requested

Nerd Alert: Ad Wearout...Wearout

Duration seconds: 595
Source: https://www.spreaker.com/episode/nerd-alert-ad-wearout-wearout--72057295

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May 19, 2026 · not_requested

Changing Brand Perception with Kim Storin, CMO of Zoom

Duration seconds: 2042
Source: https://www.spreaker.com/episode/changing-brand-perception-with-kim-storin-cmo-of-zoom--71978052

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May 14, 2026 · not_requested

Nerd Alert: When Creative Advertising Actually Works

Duration seconds: 669
Source: https://www.spreaker.com/episode/nerd-alert-when-creative-advertising-actually-works--71925328

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May 12, 2026 · not_requested

From the Archive: The Effectiveness Principles You Need To Know

Duration seconds: 1675
Source: https://www.spreaker.com/episode/from-the-archive-the-effectiveness-principles-you-need-to-know--71720147

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May 7, 2026 · not_requested

Nerd Alert: What Is Your AI Agent Buying?

Duration seconds: 776
Source: https://www.spreaker.com/episode/nerd-alert-what-is-your-ai-agent-buying--71906112

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May 5, 2026 · not_requested

Does Targeting Work on Mass Marketing Channels?

Duration seconds: 1373
Source: https://www.spreaker.com/episode/does-targeting-work-on-mass-marketing-channels--71673859

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Apr 30, 2026 · not_requested

Nerd Alert: Why Branding Strategy Matters

Duration seconds: 506
Source: https://www.spreaker.com/episode/nerd-alert-why-branding-strategy-matters--71566788

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Apr 28, 2026 · not_requested

No More Mild Marketing

Duration seconds: 1483
Source: https://www.spreaker.com/episode/no-more-mild-marketing--71471840

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Apr 23, 2026 · not_requested

Nerd Alert: Life After Brand Death

Duration seconds: 623
Source: https://www.spreaker.com/episode/nerd-alert-life-after-brand-death--71565348

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Apr 21, 2026 · not_requested

The Business Case for Brand Trust

Duration seconds: 1611
Source: https://www.spreaker.com/episode/the-business-case-for-brand-trust--71384533

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Apr 16, 2026 · not_requested

Nerd Alert: Brands in Unsafe Places

Duration seconds: 667
Source: https://www.spreaker.com/episode/nerd-alert-brands-in-unsafe-places--71234282

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Apr 14, 2026 · not_requested

The Science of Ad Personalization

Duration seconds: 1553
Source: https://www.spreaker.com/episode/the-science-of-ad-personalization--71084989

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Apr 9, 2026 · not_requested

Nerd Alert: When to change your messaging

Duration seconds: 548
Source: https://www.spreaker.com/episode/nerd-alert-when-to-change-your-messaging--71043737

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Apr 8, 2026 · not_requested

TV Like Digital? Debunking the Biggest CTV Myths

Duration seconds: 627
Source: https://www.spreaker.com/episode/tv-like-digital-debunking-the-biggest-ctv-myths--71167874

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Apr 7, 2026 · not_requested

When CPM is King

Duration seconds: 1937
Source: https://www.spreaker.com/episode/when-cpm-is-king--71027122

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Apr 2, 2026 · not_requested

Nerd Alert: What 100 studies taught us about marketing

Duration seconds: 591
Source: https://www.spreaker.com/episode/nerd-alert-what-100-studies-taught-us-about-marketing--71003899

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Mar 31, 2026 · not_requested

From the Archive: The 95/5 Rule: Rethinking Reach and Timing

Duration seconds: 1474
Source: https://www.spreaker.com/episode/from-the-archive-the-95-5-rule-rethinking-reach-and-timing--70769321

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Mar 26, 2026 · not_requested

Nerd Alert: How Brands Grow: The Book That Changed Marketing

Duration seconds: 947
Source: https://www.spreaker.com/episode/nerd-alert-how-brands-grow-the-book-that-changed-marketing--70555245

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Mar 24, 2026 · not_requested

The Hidden Cost of Media Flighting

Duration seconds: 1267
Source: https://www.spreaker.com/episode/the-hidden-cost-of-media-flighting--70766457

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Mar 19, 2026 · not_requested

Nerd Alert: How Tiny Brands Grow

Duration seconds: 654
Source: https://www.spreaker.com/episode/nerd-alert-how-tiny-brands-grow--70548859

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Mar 17, 2026 · not_requested

What Your CFO Really Thinks About Marketing

Duration seconds: 1921
Source: https://www.spreaker.com/episode/what-your-cfo-really-thinks-about-marketing--70548450

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Mar 12, 2026 · not_requested

Nerd Alert: The Ad Load Problem

Duration seconds: 562
Source: https://www.spreaker.com/episode/nerd-alert-the-ad-load-problem--70450260

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Mar 10, 2026 · not_requested

The Marketing Order of Operations (MOO)

Duration seconds: 1599
Source: https://www.spreaker.com/episode/the-marketing-order-of-operations-moo--70449754

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Mar 5, 2026 · not_requested

Nerd Alert: The Science of Sustainability Advertising

Duration seconds: 635
Source: https://www.spreaker.com/episode/nerd-alert-the-science-of-sustainability-advertising--70393800

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Mar 3, 2026 · not_requested

Where Brand Actually Happens

Duration seconds: 1339
Source: https://www.spreaker.com/episode/where-brand-actually-happens--70334369

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Feb 26, 2026 · not_requested

Nerd Alert: The Power of Imagery in Advertising

Duration seconds: 429
Source: https://www.spreaker.com/episode/nerd-alert-the-power-of-imagery-in-advertising--70181607

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Feb 24, 2026 · not_requested

When is Premium Media Worth the Price?

Duration seconds: 2021
Source: https://www.spreaker.com/episode/when-is-premium-media-worth-the-price--70137496

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Feb 19, 2026 · not_requested

Nerd Alert: Targeting Without Tracking

Duration seconds: 494
Source: https://www.spreaker.com/episode/nerd-alert-targeting-without-tracking--70014493

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