{"podcast":{"title":"The Marketing Architects","slug":"the-marketing-architects-6260303","podcast_index_feed_id":6260303,"rss_url":"https://www.spreaker.com/show/5807291/episodes/feed","website_url":"https://www.marketingarchitects.com/Podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f76176a3d14a134d416863fe8ac13be3.jpg","author":"Marketing Architects","episode_count":293,"summary":"Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.","last_synced_at":"2026-07-21T20:17:31.343227+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303"},"episode":{"title":"TV Like Digital? Debunking the Biggest CTV Myths","slug":"tv-like-digital-debunking-the-biggest-ctv-myths","published_at":"2026-04-08T09:00:20+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303/tv-like-digital-debunking-the-biggest-ctv-myths","show_page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303","url":"https://www.spreaker.com/episode/tv-like-digital-debunking-the-biggest-ctv-myths--71167874","audio_url":"https://api.spreaker.com/download/episode/71167874/shoptalk_presentation_tv_like_digital_other_ctv_myths.mp3","summary":"Many brands treat Connected TV like another form of digital advertising. That's a mistake. This week, we’re sharing a bonus episode with a special presentation from Shoptalk. Catherine Walstad, Chief Media Officer at Marketing Architects, breaks down the most common CTV myths and explains what smarter TV buying actually looks like. From frequency management to targeting accuracy to ad fraud, Catherine covers the traps brands fall into and the strategies that get results. Topics covered: [01:00] Why CTV is not just another digital channel [03:00] How frequency becomes waste faster than you think [04:00] Why premium inventory doesn’t guarantee better performance [05:00] Ad fraud, poor supply, and wasted CTV impressions [06:00] The limitations of IP-based targeting [07:00] Why CTV measurement produces conflicting answers To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter . Resources: Watch: TV Like Digital and Other CTV Myths Catherine’s LinkedIn","meta_description":"Many brands treat Connected TV like another form of digital advertising. That's a mistake. This week, we’re sharing a bonus episode with a special present…","key_points":[],"chapters":[],"topics":[],"duration_seconds":627,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303/episodes/tv-like-digital-debunking-the-biggest-ctv-myths/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-architects-6260303/tv-like-digital-debunking-the-biggest-ctv-myths.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}