{"podcast":{"title":"The Marketing Architects","slug":"the-marketing-architects-6260303","podcast_index_feed_id":6260303,"rss_url":"https://www.spreaker.com/show/5807291/episodes/feed","website_url":"https://www.marketingarchitects.com/Podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f76176a3d14a134d416863fe8ac13be3.jpg","author":"Marketing Architects","episode_count":293,"summary":"Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.","last_synced_at":"2026-07-21T20:17:31.343227+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303"},"episode":{"title":"Nerd Alert: When Consumers Punish Acquired Brands","slug":"nerd-alert-when-consumers-punish-acquired-brands","published_at":"2026-06-11T09:00:20+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-when-consumers-punish-acquired-brands","show_page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303","url":"https://www.spreaker.com/episode/nerd-alert-when-consumers-punish-acquired-brands--72322179","audio_url":"https://api.spreaker.com/download/episode/72322179/na_ep_111_when_consumers_punish_acquired_brands.mp3","summary":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why consumers sometimes turn on brands after an acquisition, even when the product hasn't changed, and what marketers can do to soften the blow. Topics covered: [02:05] \"When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account\" [03:00] What is values authenticity, and why does it matter? [04:05] Why the underdog effect isn't the real culprit [04:40] How a 15% stake can start eroding consumer trust [05:55] Five factors that can reduce acquisition backlash [06:55] What competing brand equities mean for marketers To learn more, visit marketingarchitects.com/podcast Resources: Biraglia, A., Fuchs, C., Maira, E., & Puntoni, S. (2023). When and why consumers react negatively to brand acquisitions: A values authenticity account. Journal of Marketing, 87 (4), 601–617. https://doi.org/10.1177/00222429221137817 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.","meta_description":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":515,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303/episodes/nerd-alert-when-consumers-punish-acquired-brands/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-when-consumers-punish-acquired-brands.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}