{"podcast":{"title":"The Marketing Architects","slug":"the-marketing-architects-6260303","podcast_index_feed_id":6260303,"rss_url":"https://www.spreaker.com/show/5807291/episodes/feed","website_url":"https://www.marketingarchitects.com/Podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f76176a3d14a134d416863fe8ac13be3.jpg","author":"Marketing Architects","episode_count":293,"summary":"Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.","last_synced_at":"2026-07-21T20:17:31.343227+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303"},"episode":{"title":"Nerd Alert: Ad Wearout...Wearout","slug":"nerd-alert-ad-wearout-wearout","published_at":"2026-05-21T09:00:23+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-ad-wearout-wearout","show_page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303","url":"https://www.spreaker.com/episode/nerd-alert-ad-wearout-wearout--72057295","audio_url":"https://api.spreaker.com/download/episode/72057295/na_ep_108_ad_wearout_wearout_final.mp3","summary":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore whether the annoyance caused by overexposed ads actually fades over time and what that means for when and how brands should measure campaign effectiveness. Topics covered: [01:20] \"Ad Wearout...Wearout: How Time Can Reverse the Negative Effect of Frequent Advertising Repetition on Brand Preference\" [02:40] What happens when people see your ad too many times? [03:30] Halloween spiders and a field experiment on frequency [04:00] Memory vs. annoyance: which one lasts longer? [05:30] Why being \"in market\" changes everything [06:20] What this means for brands with long purchase cycles To learn more, visit marketingarchitects.com/podcast Resources: Kronrod, A., & Huber, J. (2019). Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference. International Journal of Research in Marketing, 36(2), 306–324. https://doi.org/10.1016/j.ijresmar.2018.11.008 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.","meta_description":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":595,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303/episodes/nerd-alert-ad-wearout-wearout/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-ad-wearout-wearout.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}