{"podcast":{"title":"The Marketing Architects","slug":"the-marketing-architects-6260303","podcast_index_feed_id":6260303,"rss_url":"https://www.spreaker.com/show/5807291/episodes/feed","website_url":"https://www.marketingarchitects.com/Podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f76176a3d14a134d416863fe8ac13be3.jpg","author":"Marketing Architects","episode_count":293,"summary":"Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.","last_synced_at":"2026-07-21T20:17:31.343227+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303"},"episode":{"title":"How to Build a Media Mix That Actually Works","slug":"how-to-build-a-media-mix-that-actually-works","published_at":"2026-07-07T09:00:19+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303/how-to-build-a-media-mix-that-actually-works","show_page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303","url":"https://www.spreaker.com/episode/how-to-build-a-media-mix-that-actually-works--72579528","audio_url":"https://api.spreaker.com/download/episode/72579528/tma_int_175_pub_171_evidence_media_mix.mp3","summary":"Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. And yet, budget allocation has barely moved. This week, Elena, Angela, and Rob dig into why the say-do gap persists in media planning and what it looks like to build a mix based on marketing effectiveness principles instead. They walk through the 60-40 rule and how to make it your own, what warning signs signal a brand is over-indexed on performance, and why channels like TV and audio earn a closer look when competitors are busy piling into the same digital placements. Topics covered: [01:00] The say-do gap and why marketers keep doing what they know doesn't work [05:22] What rebalancing toward brand building looks like in practice [07:27] Warning signs your brand is over-indexed on performance [10:00] How to use reach to grow beyond your existing customers [12:28] Using share of voice to find channel opportunities your competitors have missed [14:08] Linear vs. CTV: how to use each as a distinct strategic tool [17:46] Building a measurement approach that captures both short and long-term impact To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter . Resources: 2026 WARC Article: https://www.warc.com/en/article/whats-stopping-cmos-investing-in-brand-building-9ceffeb68530467cb3ecc12959e94670 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.","meta_description":"Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. And y…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1467,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303/episodes/how-to-build-a-media-mix-that-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-architects-6260303/how-to-build-a-media-mix-that-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}