{"podcast":{"title":"The Marketing Architects","slug":"the-marketing-architects-6260303","podcast_index_feed_id":6260303,"rss_url":"https://www.spreaker.com/show/5807291/episodes/feed","website_url":"https://www.marketingarchitects.com/Podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f76176a3d14a134d416863fe8ac13be3.jpg","author":"Marketing Architects","episode_count":293,"summary":"Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.","last_synced_at":"2026-07-21T20:17:31.343227+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303"},"episode":{"title":"Nerd Alert: But AI Told Me So!","slug":"nerd-alert-but-ai-told-me-so","published_at":"2026-05-28T09:00:18+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-but-ai-told-me-so","show_page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303","url":"https://www.spreaker.com/episode/nerd-alert-but-ai-told-me-so--72188185","audio_url":"https://api.spreaker.com/download/episode/72188185/na_ep_109_but_ai_told_me_so_final.mp3","summary":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob examine how large language models like ChatGPT recommend vendors. They unpack why visibility in AI-generated lists doesn't always mean credibility, and what marketers can do about it. Topics covered: [01:00] \"Visibility is Not Equal to Credibility: Self-Promotion Bias in LLM Generated Recommendations\" [02:30] Three patterns brands use to game AI rankings [03:50] What ChatGPT admitted when pushed for sources [04:30] Can better prompts fix the problem? [04:50] Takeaways for marketers and brands [05:30] The talent show analogy To learn more, visit marketingarchitects.com/podcast Resources: Sangra, T. (2026). Visibility is not equal to credibility: Self-promotion bias in LLM-generated recommendations. She Innovates AI Research . https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6598718 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.","meta_description":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":453,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303/episodes/nerd-alert-but-ai-told-me-so/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-but-ai-told-me-so.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}