# The Marketing Architects Page: https://stenobird.com/podcast/the-marketing-architects-6260303 Text version: https://stenobird.com/podcast/the-marketing-architects-6260303.md RSS feed: https://www.spreaker.com/show/5807291/episodes/feed Official site: https://www.marketingarchitects.com/Podcast Author: Marketing Architects Episodes: 293 ## Resource Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work. ## Machine-readable JSON: https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303 Markdown: https://stenobird.com/podcast/the-marketing-architects-6260303.md ## Episodes - [Creating Future Demand with James Hurman](https://stenobird.com/podcast/the-marketing-architects-6260303/creating-future-demand-with-james-hurman) — 2026-07-21T09:00:25+00:00 - [Nerd Alert: When Personalized Ads Become Creepy](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-when-personalized-ads-become-creepy) — 2026-07-16T09:00:14+00:00 - [From the Archive: The Problem with "Purpose" with Nick Asbury](https://stenobird.com/podcast/the-marketing-architects-6260303/from-the-archive-the-problem-with-purpose-with-nick-asbury) — 2026-07-14T09:00:12+00:00 - [BONUS: An Ecommerce Brand’s Guide to TV that Performs](https://stenobird.com/podcast/the-marketing-architects-6260303/bonus-an-ecommerce-brand-s-guide-to-tv-that-performs) — 2026-07-13T09:00:19+00:00 - [Nerd Alert: The Packaging Redesign Dilemma](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-the-packaging-redesign-dilemma) — 2026-07-09T09:00:17+00:00 - [How to Build a Media Mix That Actually Works](https://stenobird.com/podcast/the-marketing-architects-6260303/how-to-build-a-media-mix-that-actually-works) — 2026-07-07T09:00:19+00:00 - [Nerd Alert: TV vs. YouTube](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-tv-vs-youtube) — 2026-07-02T09:00:16+00:00 - [The Real Cost of Cutting Brand for Performance](https://stenobird.com/podcast/the-marketing-architects-6260303/the-real-cost-of-cutting-brand-for-performance) — 2026-06-30T09:00:15+00:00 - [Nerd Alert: Should B2B Brands Use Humor?](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-should-b2b-brands-use-humor) — 2026-06-25T09:00:16+00:00 - [The Performance-to-Brand Playbook with Peter Sengenberger](https://stenobird.com/podcast/the-marketing-architects-6260303/the-performance-to-brand-playbook-with-peter-sengenberger) — 2026-06-23T09:00:21+00:00 - [Nerd Alert: Why Ads Reach Older Consumers Less](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-why-ads-reach-older-consumers-less) — 2026-06-18T09:00:17+00:00 - [The Death of the Funnel](https://stenobird.com/podcast/the-marketing-architects-6260303/the-death-of-the-funnel) — 2026-06-16T09:00:15+00:00 - [Nerd Alert: When Consumers Punish Acquired Brands](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-when-consumers-punish-acquired-brands) — 2026-06-11T09:00:20+00:00 - [Synthetic Research and the Future of Marketing with Peter Weinberg](https://stenobird.com/podcast/the-marketing-architects-6260303/synthetic-research-and-the-future-of-marketing-with-peter-weinberg) — 2026-06-09T09:00:22+00:00 - [Nerd Alert: Your Strongest Distinctive Brand Asset](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-your-strongest-distinctive-brand-asset) — 2026-06-04T09:00:13+00:00 - [Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson](https://stenobird.com/podcast/the-marketing-architects-6260303/two-thirds-of-american-marketers-would-fail-a-basic-marketing-test-with-mark-ritson) — 2026-06-02T09:00:18+00:00 - [Nerd Alert: But AI Told Me So!](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-but-ai-told-me-so) — 2026-05-28T09:00:18+00:00 - [The Psychology Marketers are Missing with Phill Agnew](https://stenobird.com/podcast/the-marketing-architects-6260303/the-psychology-marketers-are-missing-with-phill-agnew) — 2026-05-26T09:00:19+00:00 - [Nerd Alert: Ad Wearout...Wearout](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-ad-wearout-wearout) — 2026-05-21T09:00:23+00:00 - [Changing Brand Perception with Kim Storin, CMO of Zoom](https://stenobird.com/podcast/the-marketing-architects-6260303/changing-brand-perception-with-kim-storin-cmo-of-zoom) — 2026-05-19T09:00:23+00:00 - [Nerd Alert: When Creative Advertising Actually Works](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-when-creative-advertising-actually-works) — 2026-05-14T09:00:19+00:00 - [From the Archive: The Effectiveness Principles You Need To Know](https://stenobird.com/podcast/the-marketing-architects-6260303/from-the-archive-the-effectiveness-principles-you-need-to-know) — 2026-05-12T09:00:20+00:00 - [Nerd Alert: What Is Your AI Agent Buying?](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-what-is-your-ai-agent-buying) — 2026-05-07T12:31:32+00:00 - [Does Targeting Work on Mass Marketing Channels?](https://stenobird.com/podcast/the-marketing-architects-6260303/does-targeting-work-on-mass-marketing-channels) — 2026-05-05T09:00:27+00:00 - [Nerd Alert: Why Branding Strategy Matters](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-why-branding-strategy-matters) — 2026-04-30T09:00:19+00:00 - [No More Mild Marketing](https://stenobird.com/podcast/the-marketing-architects-6260303/no-more-mild-marketing) — 2026-04-28T09:00:21+00:00 - [Nerd Alert: Life After Brand Death](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-life-after-brand-death) — 2026-04-23T09:00:22+00:00 - [The Business Case for Brand Trust](https://stenobird.com/podcast/the-marketing-architects-6260303/the-business-case-for-brand-trust) — 2026-04-21T09:00:26+00:00 - [Nerd Alert: Brands in Unsafe Places](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-brands-in-unsafe-places) — 2026-04-16T09:00:17+00:00 - [The Science of Ad Personalization](https://stenobird.com/podcast/the-marketing-architects-6260303/the-science-of-ad-personalization) — 2026-04-14T09:00:19+00:00 - [Nerd Alert: When to change your messaging](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-when-to-change-your-messaging) — 2026-04-09T09:00:15+00:00 - [TV Like Digital? Debunking the Biggest CTV Myths](https://stenobird.com/podcast/the-marketing-architects-6260303/tv-like-digital-debunking-the-biggest-ctv-myths) — 2026-04-08T09:00:20+00:00 - [When CPM is King](https://stenobird.com/podcast/the-marketing-architects-6260303/when-cpm-is-king) — 2026-04-07T09:00:19+00:00 - [Nerd Alert: What 100 studies taught us about marketing](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-what-100-studies-taught-us-about-marketing) — 2026-04-02T09:00:18+00:00 - [From the Archive: The 95/5 Rule: Rethinking Reach and Timing](https://stenobird.com/podcast/the-marketing-architects-6260303/from-the-archive-the-95-5-rule-rethinking-reach-and-timing) — 2026-03-31T11:00:02+00:00 - [Nerd Alert: How Brands Grow: The Book That Changed Marketing](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-how-brands-grow-the-book-that-changed-marketing) — 2026-03-26T09:00:20+00:00 - [The Hidden Cost of Media Flighting](https://stenobird.com/podcast/the-marketing-architects-6260303/the-hidden-cost-of-media-flighting) — 2026-03-24T11:00:03+00:00 - [Nerd Alert: How Tiny Brands Grow](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-how-tiny-brands-grow) — 2026-03-19T09:00:18+00:00 - [What Your CFO Really Thinks About Marketing](https://stenobird.com/podcast/the-marketing-architects-6260303/what-your-cfo-really-thinks-about-marketing) — 2026-03-17T09:00:19+00:00 - [Nerd Alert: The Ad Load Problem](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-the-ad-load-problem) — 2026-03-12T09:00:20+00:00 - [The Marketing Order of Operations (MOO)](https://stenobird.com/podcast/the-marketing-architects-6260303/the-marketing-order-of-operations-moo) — 2026-03-10T09:00:16+00:00 - [Nerd Alert: The Science of Sustainability Advertising](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-the-science-of-sustainability-advertising) — 2026-03-05T10:00:25+00:00 - [Where Brand Actually Happens](https://stenobird.com/podcast/the-marketing-architects-6260303/where-brand-actually-happens) — 2026-03-03T10:00:19+00:00 - [Nerd Alert: The Power of Imagery in Advertising](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-the-power-of-imagery-in-advertising) — 2026-02-26T10:00:38+00:00 - [When is Premium Media Worth the Price?](https://stenobird.com/podcast/the-marketing-architects-6260303/when-is-premium-media-worth-the-price) — 2026-02-24T10:00:24+00:00 - [Nerd Alert: Targeting Without Tracking](https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-targeting-without-tracking) — 2026-02-19T10:00:17+00:00 ## Actions Episode pages expose an explicit `request_transcript` action. 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