{"podcast":{"title":"The Marketing Architects","slug":"the-marketing-architects-6260303","podcast_index_feed_id":6260303,"rss_url":"https://www.spreaker.com/show/5807291/episodes/feed","website_url":"https://www.marketingarchitects.com/Podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f76176a3d14a134d416863fe8ac13be3.jpg","author":"Marketing Architects","episode_count":293,"summary":"Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.","last_synced_at":"2026-07-21T20:17:31.343227+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303"},"episode":{"title":"Nerd Alert: What 100 studies taught us about marketing","slug":"nerd-alert-what-100-studies-taught-us-about-marketing","published_at":"2026-04-02T09:00:18+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-what-100-studies-taught-us-about-marketing","show_page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303","url":"https://www.spreaker.com/episode/nerd-alert-what-100-studies-taught-us-about-marketing--71003899","audio_url":"https://api.spreaker.com/download/episode/71003899/na_ep_101_what_100_studies_taught_us_about_marketing.mp3","summary":"Nerd Alert: What 100 Studies Taught Us About Marketing Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob synthesize findings from 100 Nerd Alert episodes to surface the principles that consistently show up across the research and what they mean for how marketers should think about creative, reach, promotions and measurement. Topics covered: [00:55] “What 100 Studies Taught Us About Marketing” [02:00] Marketing works through memory [03:00] Why creative is a strategic multiplier, not a subjective choice [04:30] Brand growth comes from reach, not loyalty [05:30] Promotions create spikes, not growth [06:00] Why measurement often misleads strategy To learn more, visit marketingarchitects.com/podcast Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.","meta_description":"Nerd Alert: What 100 Studies Taught Us About Marketing Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":591,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303/episodes/nerd-alert-what-100-studies-taught-us-about-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-what-100-studies-taught-us-about-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}