{"podcast":{"title":"The Marketing Architects","slug":"the-marketing-architects-6260303","podcast_index_feed_id":6260303,"rss_url":"https://www.spreaker.com/show/5807291/episodes/feed","website_url":"https://www.marketingarchitects.com/Podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f76176a3d14a134d416863fe8ac13be3.jpg","author":"Marketing Architects","episode_count":293,"summary":"Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.","last_synced_at":"2026-07-21T20:17:31.343227+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303"},"episode":{"title":"Nerd Alert: The Science of Sustainability Advertising","slug":"nerd-alert-the-science-of-sustainability-advertising","published_at":"2026-03-05T10:00:25+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-the-science-of-sustainability-advertising","show_page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303","url":"https://www.spreaker.com/episode/nerd-alert-the-science-of-sustainability-advertising--70393800","audio_url":"https://api.spreaker.com/download/episode/70393800/na_ep_97_the_science_of_sustainability_advertising_audio.mp3","summary":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why sustainability advertising is so hard to get right and what brands can do to close the gap between what consumers say they value and what they actually buy. Topics covered: [00:55] \"Sustainability Advertising: A Literature Review and Framework for Future Research\" [01:50] The gap between sustainable intent and action [04:00] The three levers of sustainability advertising: ad context, source characteristics, and message design [05:30] Why consumers don't trust sustainability claims and when third-party cues help [06:15] The sustainability liability: when \"eco-friendly\" hurts perceived performance [07:40] What brands can do to make sustainability messaging actually work To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Rathee, S., & Milfeld, T. (2023). Sustainability advertising: Literature review and framework for future research. International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2175300 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.","meta_description":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":635,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303/episodes/nerd-alert-the-science-of-sustainability-advertising/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-the-science-of-sustainability-advertising.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}