{"podcast":{"title":"The Marketing Architects","slug":"the-marketing-architects-6260303","podcast_index_feed_id":6260303,"rss_url":"https://www.spreaker.com/show/5807291/episodes/feed","website_url":"https://www.marketingarchitects.com/Podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f76176a3d14a134d416863fe8ac13be3.jpg","author":"Marketing Architects","episode_count":293,"summary":"Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.","last_synced_at":"2026-07-21T20:17:31.343227+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303"},"episode":{"title":"Nerd Alert: When Personalized Ads Become Creepy","slug":"nerd-alert-when-personalized-ads-become-creepy","published_at":"2026-07-16T09:00:14+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-when-personalized-ads-become-creepy","show_page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303","url":"https://www.spreaker.com/episode/nerd-alert-when-personalized-ads-become-creepy--72748474","audio_url":"https://api.spreaker.com/download/episode/72748474/na_ep_116_targeted_ads_backfire_main.mp3","summary":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what triggers the personalization backfire effect and why the same ad can feel helpful one day and invasive the next. Topics covered:[01:20] \"Triggering the Personalization Backfire Effect: The Moderating Role of Situational Privacy Concern\" [02:45] How the study tested three levels of ad personalization [04:27] When more personal data actually hurts performance [06:10] Privacy sensitivity isn't a fixed personality trait [07:10] Contextual targeting vs. identity-based targeting To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Kim, H., & Han, S. (2025). Triggering the personalization backfire effect: The moderating role of situational privacy concern. Behavioral Sciences . Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.","meta_description":"Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":552,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303/episodes/nerd-alert-when-personalized-ads-become-creepy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-architects-6260303/nerd-alert-when-personalized-ads-become-creepy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}