{"podcast":{"title":"The Marketing Architects","slug":"the-marketing-architects-6260303","podcast_index_feed_id":6260303,"rss_url":"https://www.spreaker.com/show/5807291/episodes/feed","website_url":"https://www.marketingarchitects.com/Podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f76176a3d14a134d416863fe8ac13be3.jpg","author":"Marketing Architects","episode_count":293,"summary":"Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.","last_synced_at":"2026-07-21T20:17:31.343227+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303"},"episode":{"title":"The Business Case for Brand Trust","slug":"the-business-case-for-brand-trust","published_at":"2026-04-21T09:00:26+00:00","page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303/the-business-case-for-brand-trust","show_page_url":"https://stenobird.com/podcast/the-marketing-architects-6260303","url":"https://www.spreaker.com/episode/the-business-case-for-brand-trust--71384533","audio_url":"https://api.spreaker.com/download/episode/71384533/ep_164_the_business_case_for_brand_trust_final.mp3","summary":"Trust isn't just a feel-good metric. According to an IPA Effectiveness Data Bank analysis of over 800 campaigns, 93% of campaigns that drive very large trust gains also deliver at least one major business effect. This week, Elena and Rob are joined by Catrina McAuliffe, SVP of Brand Strategy at Marketing Architects, to dig into what brand trust really means, how to measure it without turning your brand tracker into a \"vibes recital,\" and what marketers get wrong when they try to advertise their way out of a trust deficit. Topics covered: [01:45] IPA data: trust-building campaigns and business impact [03:00] What a genuinely good brand measurement system looks like [06:00] Why brand health trackers become \"vibes recitals\" [09:00] How to measure trust in two layers — what people say and what they'll forgive [13:00] How newer brands vs. comeback brands should approach trust differently [18:00] TV as a trust legitimizer and amplifier [21:00] Can you advertise your way to trust? To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter . Resources: 2024 MarketingWeek Article Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.","meta_description":"Trust isn't just a feel-good metric. According to an IPA Effectiveness Data Bank analysis of over 800 campaigns, 93% of campaigns that drive very large tr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1611,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-architects-6260303/episodes/the-business-case-for-brand-trust/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-architects-6260303/the-business-case-for-brand-trust.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}