Podcast

GTM Live

Author: Passetto
Feed episode count: 614
Official site: https://www.passetto.com
RSS: https://anchor.fm/s/1caa9814/podcast/rss
JSON: /v1/public/podcasts/gtm-live-284372
Markdown: /podcast/gtm-live-284372.md

Summary

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

Episodes

Jul 13, 2026 · not_requested

Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)

Duration seconds: 3232
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Why-Paid-Search-Keeps-Failing-B2B-impression-share-traps--demand-capture-vs--creation--when-to-pull-the-plug-e3m141l

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Jul 1, 2026 · not_requested

The Rise and Fall of the MQL — Live Workshop Recording with Jon Miller

Duration seconds: 2852
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/The-Rise-and-Fall-of-the-MQL--Live-Workshop-Recording-with-Jon-Miller-e3lfi1e

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Jun 23, 2026 · not_requested

Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era

Duration seconds: 2361
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Brand-Is-Trust-Gongs-Udi-Ledergor-on-Marketing-in-the-AI-Era-e3l6ku7

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Jun 16, 2026 · not_requested

What to Do When Your RevOps Team Is the Blocker to Your Marketing KPIs

Duration seconds: 2536
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/What-to-Do-When-Your-RevOps-Team-Is-the-Blocker-to-Your-Marketing-KPIs-e3krgqs

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Jun 2, 2026 · not_requested

How AI Natives Are Using Claude Code to Rewrite GTM — with Jordan Crawford (Uncut in the Desert)

Duration seconds: 1428
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/How-AI-Natives-Are-Using-Claude-Code-to-Rewrite-GTM--with-Jordan-Crawford-Uncut-in-the-Desert-e3k8745

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May 28, 2026 · not_requested

The Pressure B2B Marketing Leaders Don’t Talk About Enough

Duration seconds: 2865
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/The-Pressure-B2B-Marketing-Leaders-Dont-Talk-About-Enough-e3k1irj

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May 12, 2026 · not_requested

How to Make Marketing Influence Defensible to Your CFO

Duration seconds: 1650
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/How-to-Make-Marketing-Influence-Defensible-to-Your-CFO-e3j9bse

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May 5, 2026 · not_requested

Your Marketing QBR Deck Is Being Run by a 120-Year-Old Model

Duration seconds: 1092
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Your-Marketing-QBR-Deck-Is-Being-Run-by-a-120-Year-Old-Model-e3iuff8

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Apr 27, 2026 · not_requested

Identifying Your Marketing Levers When the CRM Data Isn’t Perfect (data trust, finding leverage fast, AI analytics hallucinations)

Duration seconds: 2640
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Identifying-Your-Marketing-Levers-When-the-CRM-Data-Isnt-Perfect-data-trust--finding-leverage-fast--AI-analytics-hallucinations-e3ihobq

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Apr 15, 2026 · not_requested

Why Marketing Can't See Its Own Impact (The Answer is in Your RevOps Setup)

Duration seconds: 3326
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Why-Marketing-Cant-See-Its-Own-Impact-The-Answer-is-in-Your-RevOps-Setup-e3hvc16

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Apr 9, 2026 · not_requested

What a SaaS CMO and VP of RevOps Found Hiding in Their Own Data

Duration seconds: 3125
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/What-a-SaaS-CMO-and-VP-of-RevOps-Found-Hiding-in-Their-Own-Data-e3hkgu2

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Mar 23, 2026 · not_requested

Why Most Marketing Leaders Can't Prove Their Revenue Impact [Workshop Recording]

Duration seconds: 3308
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Why-Most-Marketing-Leaders-Cant-Prove-Their-Revenue-Impact-Workshop-Recording-e3grkfu

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Mar 4, 2026 · not_requested

Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It

Duration seconds: 2666
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Why-Its-Time-to-Bury-the-MQL--With-Jon-Miller--the-Marketo-Co-Founder-Who-Helped-Popularize-It-e3fuqc5

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Mar 2, 2026 · not_requested

What 4 Days in Florida Taught Us (AI, SEO, Product Marketing, Brand Investments & More)

Duration seconds: 2154
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/What-4-Days-in-Florida-Taught-Us-AI--SEO--Product-Marketing--Brand-Investments--More-e3fqv2d

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Feb 24, 2026 · not_requested

“If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella

Duration seconds: 4118
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/If-Attribution-Worked--Nobody-Would-Fight-About-It--with-Matthew-Sciannella-e3fi16i

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Feb 6, 2026 · not_requested

Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green

Duration seconds: 2816
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Why-Sales--Marketing-Credit-Wars-Are-a-Scorecard-Problem-Not-a-People-Problem--with-Matt-Green-e3eob90

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Jan 26, 2026 · not_requested

Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)

Duration seconds: 3422
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/QA-Your-Biggest-GTM-Questions-Answered-Attribution--Executive-Buy-In--Change-Management--More-e3e7jc3

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Jan 16, 2026 · not_requested

The 5 Stages of Revenue Transformation – Stage 4: Architecting Transformation

Duration seconds: 2805
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/The-5-Stages-of-Revenue-Transformation--Stage-4-Architecting-Transformation-e3dog2q

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Jan 8, 2026 · not_requested

How a $25M SaaS Company Discovered a $3.5M Blind Spot in its Revenue Engine

Duration seconds: 2193
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/How-a-25M-SaaS-Company-Discovered-a-3-5M-Blind-Spot-in-its-Revenue-Engine-e3dci6m

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Dec 28, 2025 · not_requested

The 5 Stages of Revenue Transformation – Stage 3: The Breaking Point (The Model Collapse)

Duration seconds: 2582
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/The-5-Stages-of-Revenue-Transformation--Stage-3-The-Breaking-Point-The-Model-Collapse-e3csssb

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Dec 23, 2025 · not_requested

The 5 Stages of Revenue Transformation – Stage 2: Surviving the QBR Fire Drill

Duration seconds: 1674
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/The-5-Stages-of-Revenue-Transformation--Stage-2-Surviving-the-QBR-Fire-Drill-e3cnqs7

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Dec 9, 2025 · not_requested

What a $500M SaaS Company Saw When Their Full Funnel Became Visible

Duration seconds: 1673
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/What-a-500M-SaaS-Company-Saw-When-Their-Full-Funnel-Became-Visible-e3c330t

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Nov 21, 2025 · not_requested

MUST LISTEN: What We Taught 100+ GTM Leaders in Our Invite-Only Workshop

Duration seconds: 2734
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/MUST-LISTEN-What-We-Taught-100-GTM-Leaders-in-Our-Invite-Only-Workshop-e3b9sva

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Nov 17, 2025 · not_requested

AI-Powered GTM Build Using Only ChatGPT in Under ONE HOUR (with Jordan Crawford)

Duration seconds: 3570
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/AI-Powered-GTM-Build-Using-Only-ChatGPT-in-Under-ONE-HOUR-with-Jordan-Crawford-e3ajnhd

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Nov 11, 2025 · not_requested

The 5 Stages of Revenue Transformation – Stage 1: Escaping the Panic Response

Duration seconds: 1533
Source: https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/The-5-Stages-of-Revenue-Transformation--Stage-1-Escaping-the-Panic-Response-e3aqhqt

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