Episode
Why Marketing Can't See Its Own Impact (The Answer is in Your RevOps Setup)
- Podcast
- GTM Live
- Published
- Apr 15, 2026
- Duration seconds
- 3326
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Summary
šļøā ā REGISTERā for our April 22 webinar āThe Rise and Fall of the MQLā with guest Jon Miller (cofounder of Marketo) In this live community episode, Carolyn and Amber break down two of the most common RevOps setups that make it nearly impossible for marketing to understand its own performance, and why most teams donāt realize how bad the problem is until leadership starts asking questions nobody can answer. They get into: Why Stage Zero in your CRM is breaking win rate calculations and stripping out the data marketing actually needs How a one-directional MAP/CRM sync means the people in your active pipeline are invisible to marketing, and why 85% of one customerās pipeline had minimal trackable marketing touchpoints as a result Why the demand waterfall was never built for how buyers actually move, and what path dependency is costing teams that keep trying to optimize it What the QBR fire drill is really telling you about the state of your measurement infrastructure The gap between what marketing is doing and what the data shows is almost always a systems problem, not a performance problem. ----------------------------------------------------- š RESOURCES: š 2-Week Marketing KPI Sprint: Passetto's flagship engagement. We connect your MAP and CRM and show you exactly what's driving your pipeline and revenue, and where it's breaking down. ā [Book Your Sprint]ā Revenue Visibility Diagnostic: A free 1:1 workshop for GTM leaders who want to know exactly where their data foundation is failing them. ā [Schedule Your Spot]ā ----------------------------------------------------- š„ ā JOIN our Weekly Recordings on Wednesday at 1pm ET / 10am PT [RSVP for GTM Live] ----------------------------------------------------- This episode is powered by ā Passetto ā . If your marketing dashboardā¦