{"podcast":{"title":"GTM Live","slug":"gtm-live-284372","podcast_index_feed_id":284372,"rss_url":"https://anchor.fm/s/1caa9814/podcast/rss","website_url":"https://www.passetto.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/4709421/4709421-1744289312480-1c7d7c35e670f.jpg","author":"Passetto","episode_count":614,"summary":"GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.","last_synced_at":"2026-07-14T02:20:29.068363+00:00","page_url":"https://stenobird.com/podcast/gtm-live-284372"},"episode":{"title":"Your Marketing QBR Deck Is Being Run by a 120-Year-Old Model","slug":"your-marketing-qbr-deck-is-being-run-by-a-120-year-old-model","published_at":"2026-05-05T19:12:30+00:00","page_url":"https://stenobird.com/podcast/gtm-live-284372/your-marketing-qbr-deck-is-being-run-by-a-120-year-old-model","show_page_url":"https://stenobird.com/podcast/gtm-live-284372","url":"https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Your-Marketing-QBR-Deck-Is-Being-Run-by-a-120-Year-Old-Model-e3iuff8","audio_url":"https://anchor.fm/s/1caa9814/podcast/play/119536552/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-5%2F423541092-44100-2-d65c24318f74e.mp3","summary":"Every B2B marketer knows the funnel concept is broken. Yet that same model your team is being measured on right now was invented in 1898, and it's surviving because nobody at the top has been given permission to use anything else. Carolyn and Amber react to a recent article in Adweek from Professor Mark Ritson, where he calls the funnel the "cockroach of marketing concepts", a 128-year-old model that has outlived every attempt to replace it. They break down why every critique fails to land, and why the real problem isn't the funnel. It's the classrooms teaching it, the boards demanding it, and the marketers who can't challenge it without risking their careers. Topics covered in this episode: Why a model from 1898 still anchors how B2B companies measure marketing in 2026 The gap between what the funnel was designed to do (a market snapshot) and what it's used for (SQL-to-opp conversion, MQL targets) Why every "funnel is dead" critique fails to kill it, and who actually keeps it alive The Amazon "full funnel campaigns" moment, and what it says when even the best companies are still using the language Why a snapshot in time tells you nothing about where to move budget, why CAC is up, or what to do when pipeline misses If you've tried to kill the funnel inside your own org and watched it survive every conversation, this is the episode. The cockroach isn't the funnel. It's the system that keeps demanding it. ----------------------------------------------------- Want answers now? 🔎 The fastest way to understand what’s actually driving pipeline and revenue → All your data, connected, so you can see what’s working and what to do next. [Get your full pipeline & revenue breakdown in 2 weeks] -----------------------------------------------------…","meta_description":"Every B2B marketer knows the funnel concept is broken. Yet that same model your team is being measured on right now was invented in 1898, and it's survivi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1092,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/gtm-live-284372/episodes/your-marketing-qbr-deck-is-being-run-by-a-120-year-old-model/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/gtm-live-284372/your-marketing-qbr-deck-is-being-run-by-a-120-year-old-model.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}