# GTM Live

Page: https://stenobird.com/podcast/gtm-live-284372
Text version: https://stenobird.com/podcast/gtm-live-284372.md
RSS feed: https://anchor.fm/s/1caa9814/podcast/rss
Official site: https://www.passetto.com
Author: Passetto
Episodes: 614

## Resource

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/gtm-live-284372
Markdown: https://stenobird.com/podcast/gtm-live-284372.md

## Episodes
- [Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)](https://stenobird.com/podcast/gtm-live-284372/why-paid-search-keeps-failing-b2b-impression-share-traps-demand-capture-vs-creation-when-to-pull-the-plug) — 2026-07-13T12:47:11+00:00
- [The Rise and Fall of the MQL — Live Workshop Recording with Jon Miller](https://stenobird.com/podcast/gtm-live-284372/the-rise-and-fall-of-the-mql-live-workshop-recording-with-jon-miller) — 2026-07-01T12:17:38+00:00
- [Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era](https://stenobird.com/podcast/gtm-live-284372/brand-is-trust-gong-s-udi-ledergor-on-marketing-in-the-ai-era) — 2026-06-23T19:56:36+00:00
- [What to Do When Your RevOps Team Is the Blocker to Your Marketing KPIs](https://stenobird.com/podcast/gtm-live-284372/what-to-do-when-your-revops-team-is-the-blocker-to-your-marketing-kpis) — 2026-06-16T02:22:44+00:00
- [How AI Natives Are Using Claude Code to Rewrite GTM — with Jordan Crawford (Uncut in the Desert)](https://stenobird.com/podcast/gtm-live-284372/how-ai-natives-are-using-claude-code-to-rewrite-gtm-with-jordan-crawford-uncut-in-the-desert) — 2026-06-02T18:53:39+00:00
- [The Pressure B2B Marketing Leaders Don’t Talk About Enough](https://stenobird.com/podcast/gtm-live-284372/the-pressure-b2b-marketing-leaders-don-t-talk-about-enough) — 2026-05-28T20:08:15+00:00
- [How to Make Marketing Influence Defensible to Your CFO](https://stenobird.com/podcast/gtm-live-284372/how-to-make-marketing-influence-defensible-to-your-cfo) — 2026-05-12T20:07:09+00:00
- [Your Marketing QBR Deck Is Being Run by a 120-Year-Old Model](https://stenobird.com/podcast/gtm-live-284372/your-marketing-qbr-deck-is-being-run-by-a-120-year-old-model) — 2026-05-05T19:12:30+00:00
- [Identifying Your Marketing Levers When the CRM Data Isn’t Perfect (data trust, finding leverage fast, AI analytics hallucinations)](https://stenobird.com/podcast/gtm-live-284372/identifying-your-marketing-levers-when-the-crm-data-isn-t-perfect-data-trust-finding-leverage-fast-ai-analytics-hallucinations) — 2026-04-27T15:54:07+00:00
- [Why Marketing Can't See Its Own Impact (The Answer is in Your RevOps Setup)](https://stenobird.com/podcast/gtm-live-284372/why-marketing-can-t-see-its-own-impact-the-answer-is-in-your-revops-setup) — 2026-04-15T19:44:03+00:00
- [What a SaaS CMO and VP of RevOps Found Hiding in Their Own Data](https://stenobird.com/podcast/gtm-live-284372/what-a-saas-cmo-and-vp-of-revops-found-hiding-in-their-own-data) — 2026-04-09T01:11:51+00:00
- [Why Most Marketing Leaders Can't Prove Their Revenue Impact [Workshop Recording]](https://stenobird.com/podcast/gtm-live-284372/why-most-marketing-leaders-can-t-prove-their-revenue-impact-workshop-recording) — 2026-03-23T13:55:10+00:00
- [Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It](https://stenobird.com/podcast/gtm-live-284372/why-it-s-time-to-bury-the-mql-with-jon-miller-the-marketo-co-founder-who-helped-popularize-it) — 2026-03-04T21:26:00+00:00
- [What 4 Days in Florida Taught Us (AI, SEO, Product Marketing, Brand Investments & More)](https://stenobird.com/podcast/gtm-live-284372/what-4-days-in-florida-taught-us-ai-seo-product-marketing-brand-investments-more) — 2026-03-02T15:34:59+00:00
- [“If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella](https://stenobird.com/podcast/gtm-live-284372/if-attribution-worked-nobody-would-fight-about-it-with-matthew-sciannella) — 2026-02-24T16:57:00+00:00
- [Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green](https://stenobird.com/podcast/gtm-live-284372/why-sales-marketing-credit-wars-are-a-scorecard-problem-not-a-people-problem-with-matt-green) — 2026-02-06T21:29:42+00:00
- [Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)](https://stenobird.com/podcast/gtm-live-284372/q-a-your-biggest-gtm-questions-answered-attribution-executive-buy-in-change-management-more) — 2026-01-26T20:16:19+00:00
- [The 5 Stages of Revenue Transformation – Stage 4: Architecting Transformation](https://stenobird.com/podcast/gtm-live-284372/the-5-stages-of-revenue-transformation-stage-4-architecting-transformation) — 2026-01-16T16:09:59+00:00
- [How a $25M SaaS Company Discovered a $3.5M Blind Spot in its Revenue Engine](https://stenobird.com/podcast/gtm-live-284372/how-a-25m-saas-company-discovered-a-3-5m-blind-spot-in-its-revenue-engine) — 2026-01-08T19:53:36+00:00
- [The 5 Stages of Revenue Transformation – Stage 3: The Breaking Point (The Model Collapse)](https://stenobird.com/podcast/gtm-live-284372/the-5-stages-of-revenue-transformation-stage-3-the-breaking-point-the-model-collapse) — 2025-12-28T12:17:03+00:00
- [The 5 Stages of Revenue Transformation – Stage 2: Surviving the QBR Fire Drill](https://stenobird.com/podcast/gtm-live-284372/the-5-stages-of-revenue-transformation-stage-2-surviving-the-qbr-fire-drill) — 2025-12-23T11:38:53+00:00
- [What a $500M SaaS Company Saw When Their Full Funnel Became Visible](https://stenobird.com/podcast/gtm-live-284372/what-a-500m-saas-company-saw-when-their-full-funnel-became-visible) — 2025-12-09T10:30:00+00:00
- [MUST LISTEN: What We Taught 100+ GTM Leaders in Our Invite-Only Workshop](https://stenobird.com/podcast/gtm-live-284372/must-listen-what-we-taught-100-gtm-leaders-in-our-invite-only-workshop) — 2025-11-21T18:33:30+00:00
- [AI-Powered GTM Build Using Only ChatGPT in Under ONE HOUR (with Jordan Crawford)](https://stenobird.com/podcast/gtm-live-284372/ai-powered-gtm-build-using-only-chatgpt-in-under-one-hour-with-jordan-crawford) — 2025-11-17T15:47:14+00:00
- [The 5 Stages of Revenue Transformation – Stage 1: Escaping the Panic Response](https://stenobird.com/podcast/gtm-live-284372/the-5-stages-of-revenue-transformation-stage-1-escaping-the-panic-response) — 2025-11-11T14:14:33+00:00

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