{"podcast":{"title":"GTM Live","slug":"gtm-live-284372","podcast_index_feed_id":284372,"rss_url":"https://anchor.fm/s/1caa9814/podcast/rss","website_url":"https://www.passetto.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/4709421/4709421-1744289312480-1c7d7c35e670f.jpg","author":"Passetto","episode_count":614,"summary":"GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.","last_synced_at":"2026-07-14T02:20:29.068363+00:00","page_url":"https://stenobird.com/podcast/gtm-live-284372"},"episode":{"title":"Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green","slug":"why-sales-marketing-credit-wars-are-a-scorecard-problem-not-a-people-problem-with-matt-green","published_at":"2026-02-06T21:29:42+00:00","page_url":"https://stenobird.com/podcast/gtm-live-284372/why-sales-marketing-credit-wars-are-a-scorecard-problem-not-a-people-problem-with-matt-green","show_page_url":"https://stenobird.com/podcast/gtm-live-284372","url":"https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/Why-Sales--Marketing-Credit-Wars-Are-a-Scorecard-Problem-Not-a-People-Problem--with-Matt-Green-e3eob90","audio_url":"https://anchor.fm/s/1caa9814/podcast/play/115141344/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-6%2Fa976c82f-c92a-3e84-6a3f-245a84157647.mp3","summary":"🎟️ Join our Live Workshop on Feb 11 : The KPIs every marketing team needs to measure to understand their real influence on pipeline. Save your seat here. Replay included. In this episode of GTM Live, Amber sits down with Matt Green, Co-Founder and CRO of Sales Assembly , to talk about what’s actually working in GTM right now, and why so many teams are stuck debating the wrong things. They start with the real root cause of credit wars: marketing and sales are fighting because they’re measured on competing scorecards. Matt makes the case for a simpler model around shared revenue accountability, and why the attribution debate gets a lot quieter when the business is closing deals. Episode highlights: Why credit wars between sales and marketing are a scorecard problem, not a people problem How competing KPIs quietly reinforce “sales-sourced vs marketing-sourced” debates Why attribution can’t explain why pipeline actually happened What’s working to build pipeline in 2026 (micro events, in-person, fewer but higher-quality interactions) How AI has changed outbound and why most “good” outreach now blends into noise Why forecasting improves when teams track buyer behavior, not seller activity How to use social listening (peer conversations) to create content that actually drives engagement If you’re trying to use content to drive more engagement, more conversations, and more pipeline, this episode is packed with practical ways to do it. 🔗 RESOURCES: Book a [FREE] 1:1 Revenue Visibility Assessment to learn where your key data gaps are. [Schedule Your Session] We’re opening our Q2 cohort for the 14-Day Revenue Visibility Diagnostic, designed to help GTM teams understand what’s actually driving pipeline, where measurement breaks down & what to fix going into Q2. [Book a call to…","meta_description":"🎟️ Join our Live Workshop on Feb 11 : The KPIs every marketing team needs to measure to understand their real influence on pipeline. Save your seat here.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2816,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/gtm-live-284372/episodes/why-sales-marketing-credit-wars-are-a-scorecard-problem-not-a-people-problem-with-matt-green/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/gtm-live-284372/why-sales-marketing-credit-wars-are-a-scorecard-problem-not-a-people-problem-with-matt-green.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}