{"podcast":{"title":"GTM Live","slug":"gtm-live-284372","podcast_index_feed_id":284372,"rss_url":"https://anchor.fm/s/1caa9814/podcast/rss","website_url":"https://www.passetto.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/4709421/4709421-1744289312480-1c7d7c35e670f.jpg","author":"Passetto","episode_count":614,"summary":"GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.","last_synced_at":"2026-07-14T02:20:29.068363+00:00","page_url":"https://stenobird.com/podcast/gtm-live-284372"},"episode":{"title":"AI-Powered GTM Build Using Only ChatGPT in Under ONE HOUR (with Jordan Crawford)","slug":"ai-powered-gtm-build-using-only-chatgpt-in-under-one-hour-with-jordan-crawford","published_at":"2025-11-17T15:47:14+00:00","page_url":"https://stenobird.com/podcast/gtm-live-284372/ai-powered-gtm-build-using-only-chatgpt-in-under-one-hour-with-jordan-crawford","show_page_url":"https://stenobird.com/podcast/gtm-live-284372","url":"https://podcasters.spotify.com/pod/show/b2bgtmlive/episodes/AI-Powered-GTM-Build-Using-Only-ChatGPT-in-Under-ONE-HOUR-with-Jordan-Crawford-e3ajnhd","audio_url":"https://anchor.fm/s/1caa9814/podcast/play/110795757/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-17%2F412636820-44100-2-6c88fa0ddcdd.mp3","summary":"In this HANDS-ON episode of GTM Live, we're ditching theory and building a real go-to-market strategy live—using AI, public data, and a completely different approach to finding and messaging prospects. Join host Amber Williams and special guest Jordan Crawford, the "OG GTM Engineer" and early advisor to Clay, for a masterclass in pain-qualified segmentation. Watch as Jordan demonstrates how to use ChatGPT to identify prospects who actually need your solution and craft messages that deliver independent value before you ever ask for a meeting. What You'll Learn: Why traditional ICP scoring is "mental masturbation for executives" and what to do instead How to work backwards from customer pain using public data and AI The game-changing concept of "the list is the message" How to identify demonstrable value props that competitors can't replicate Why vertical SaaS has a hidden advantage (and what horizontal SaaS can learn) PLUS: Real-time walkthrough: Finding pain-qualified prospects for a clean energy platform using only ChatGPT and public data AI has transformed tools from "access" to "power tools" overnight. Leaders can no longer delegate strategy to RevOps and hope for the best. You need to get your hands dirty with the data to understand what's actually possible. 🔗 LINKS & RESOURCES: Watch the entire ⁠ live GTM build on YouTube⁠ Follow Jordan on LinkedIn Subscribe to Cannonball GTM on Substack Follow Amber on LinkedIn — This episode is powered by ⁠Passetto ⁠. If you're tired of staring at dashboards that don't tell you what you need to know, you're not alone. Most revenue leaders are flying blind because of the Pipeline Black Box™, a critical data gap that keeps you from understanding what's actually driving results.…","meta_description":"In this HANDS-ON episode of GTM Live, we're ditching theory and building a real go-to-market strategy live—using AI, public data, and a completely differe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3570,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/gtm-live-284372/episodes/ai-powered-gtm-build-using-only-chatgpt-in-under-one-hour-with-jordan-crawford/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/gtm-live-284372/ai-powered-gtm-build-using-only-chatgpt-in-under-one-hour-with-jordan-crawford.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}