Podcast

Impact Pricing

Author: Mark Stiving, Ph.D.
Feed episode count: 500
Official site: https://www.ImpactPricing.com/podcast
RSS: https://impactpricing.libsyn.com/rss
JSON: /v1/public/podcasts/impact-pricing-802445
Markdown: /podcast/impact-pricing-802445.md

Summary

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Episodes

Sep 4, 2026 · not_requested

Buyer Insight: Hidden Problems, Hidden Value

Duration seconds: 179
Source: https://impactpricing.libsyn.com/buyer-insight-hidden-problems-hidden-value

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Aug 31, 2026 · not_requested

AI Pricing Has 4 Possible Futures, Which One Are You Building For with Steven Forth

Duration seconds: 2073
Source: https://impactpricing.libsyn.com/ai-pricing-has-4-possible-futures-which-one-are-you-building-for-with-steven-forth

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Aug 28, 2026 · not_requested

Buyer Insight: The Case for Token-Based Pricing

Duration seconds: 248
Source: https://impactpricing.libsyn.com/buyer-insight-the-case-for-token-based-pricing

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Aug 24, 2026 · not_requested

What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra

Duration seconds: 1938
Source: https://impactpricing.libsyn.com/what-are-you-really-charging-for-the-business-problem-behind-ai-pricing-with-manu-mehra

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Aug 21, 2026 · not_requested

Buyer Insight: Stop Measuring WTP. Start Shaping It.

Duration seconds: 224
Source: https://impactpricing.libsyn.com/buyer-insight-stop-measuring-wtp-start-shaping-it

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Aug 17, 2026 · not_requested

Stop Asking AI "What Should I Charge?" with George Boretos

Duration seconds: 1671
Source: https://impactpricing.libsyn.com/stop-asking-ai-what-should-i-charge-with-george-boretos

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Aug 14, 2026 · not_requested

Buyer Insight: The Business Case Nobody Built

Duration seconds: 196
Source: https://impactpricing.libsyn.com/buyer-insight-the-business-case-nobody-built

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Aug 10, 2026 · not_requested

#LivePricingCoachingWithMarkStiving: From 35% to 70% Win Rates, Mark Richman's Pricing Transformation

Duration seconds: 2239
Source: https://impactpricing.libsyn.com/livepricingcoachingwithmarkstiving-from-35-to-70-win-rates-mark-richmans-pricing-transformation

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Aug 7, 2026 · not_requested

Buyer Insight: You Didn't Lose the Deal. You Lost the Commitment.

Duration seconds: 222
Source: https://impactpricing.libsyn.com/buyer-insight-you-didnt-lose-the-deal-you-lost-the-commitment

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Aug 3, 2026 · not_requested

Why Buyers Trust Salespeople Who Don't Need the Sale with Michael Barbarita

Duration seconds: 1419
Source: https://impactpricing.libsyn.com/why-buyers-trust-salespeople-who-dont-need-the-sale-with-michael-barbarita

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Jul 31, 2026 · not_requested

Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn't The Answer)

Duration seconds: 208
Source: https://impactpricing.libsyn.com/buyer-insight-how-buyers-actually-buy-and-why-aida-isnt-the-answer

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Jul 27, 2026 · not_requested

The Price of Influence: Why People Don't Buy Your Ideas with Claire Wang

Duration seconds: 1525
Source: https://impactpricing.libsyn.com/the-price-of-influence-why-people-dont-buy-your-ideas-with-claire-wang

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Jul 24, 2026 · not_requested

Buyer Insight: What Is a Pig Worth?

Duration seconds: 206
Source: https://impactpricing.libsyn.com/buyer-insight-what-is-a-pig-worth

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Jul 20, 2026 · not_requested

The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon

Duration seconds: 1539
Source: https://impactpricing.libsyn.com/the-coming-age-of-humanless-pricing-negotiations-with-adrienne-gordon

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Jul 17, 2026 · not_requested

Buyer Insight: The Information Trap Is Killing Your Deals

Duration seconds: 240
Source: https://impactpricing.libsyn.com/buyer-insight-the-information-trap-is-killing-your-deals

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Jul 13, 2026 · not_requested

Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson

Duration seconds: 2045
Source: https://impactpricing.libsyn.com/why-buyers-dont-buy-hint-its-not-your-price-with-ted-olson

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Jul 10, 2026 · not_requested

Buyer Insight: Being Chosen Isn't Winning

Duration seconds: 265
Source: https://impactpricing.libsyn.com/buyer-insight-being-chosen-isnt-winning

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Jul 6, 2026 · not_requested

The Hardest Part of Every Buying Decision with Dan Rochon

Duration seconds: 1898
Source: https://impactpricing.libsyn.com/the-hardest-part-of-every-buying-decision-with-dan-rochon

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Jul 3, 2026 · not_requested

Buyer Insight: I Was Wrong About Will I

Duration seconds: 456
Source: https://impactpricing.libsyn.com/buyer-insight-i-was-wrong-about-will-i

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Jun 29, 2026 · not_requested

Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite

Duration seconds: 1624
Source: https://impactpricing.libsyn.com/raised-prices-5x-lost-40-of-his-clients-and-made-more-money-with-robin-waite

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Jun 26, 2026 · not_requested

Buyer Insight: Your Wins Are Lying To You

Duration seconds: 254
Source: https://impactpricing.libsyn.com/buyer-insight-your-wins-are-lying-to-you

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Jun 22, 2026 · not_requested

How to Price When AI Becomes Your Buyer with Steven Forth

Duration seconds: 1661
Source: https://impactpricing.libsyn.com/how-to-price-when-ai-becomes-your-buyer-with-steven-forth

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Jun 19, 2026 · not_requested

Buyer Insight: Willingness to Pay Isn't About Your Product

Duration seconds: 197
Source: https://impactpricing.libsyn.com/buyer-insight-willingness-to-pay-isnt-about-your-product

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Jun 15, 2026 · not_requested

Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter

Duration seconds: 1525
Source: https://impactpricing.libsyn.com/why-pricing-might-be-the-best-path-to-ceo-youve-never-considered-with-ryan-walter

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Jun 12, 2026 · not_requested

Buyer Insight: Why More Features Make It Harder to Buy

Duration seconds: 182
Source: https://impactpricing.libsyn.com/buyer-insight-why-more-features-make-it-harder-to-buy

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Jun 8, 2026 · not_requested

The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley

Duration seconds: 1847
Source: https://impactpricing.libsyn.com/the-pricing-sprint-why-human-behavior-still-wins-in-the-age-of-ai-with-jenny-millar-ann-padley

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Jun 5, 2026 · not_requested

Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?

Duration seconds: 252
Source: https://impactpricing.libsyn.com/buyer-insight-will-ai-shrink-our-teams-or-expand-our-ambitions

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Jun 1, 2026 · not_requested

Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi

Duration seconds: 2039
Source: https://impactpricing.libsyn.com/why-buyers-dont-buy-when-theyre-convinced-they-buy-when-they-can-predict-with-todd-caponi

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May 29, 2026 · not_requested

Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't

Duration seconds: 344
Source: https://impactpricing.libsyn.com/buyer-insight-buyers-are-rational-its-the-sellers-that-arent

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May 25, 2026 · not_requested

AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman

Duration seconds: 1851
Source: https://impactpricing.libsyn.com/ai-agents-zero-humans-and-the-end-of-saas-per-seat-pricing-with-ajit-ghuman

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May 22, 2026 · not_requested

Buyer Insight: Credits Trade Clarity for Flexibility

Duration seconds: 244
Source: https://impactpricing.libsyn.com/buyer-insight-credits-trade-clarity-for-flexibility

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May 18, 2026 · not_requested

Your Customers Don't Care About AI (And That's Your Pricing Problem) with Dan Balcauski

Duration seconds: 1786
Source: https://impactpricing.libsyn.com/your-customers-dont-care-about-ai-and-thats-your-pricing-problem-with-dan-balcauski

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May 15, 2026 · not_requested

Buyer Insight: If Buyers Can't Explain It, You've Not Sold It

Duration seconds: 217
Source: https://impactpricing.libsyn.com/buyer-insight-if-buyers-cant-explain-it-youve-not-sold-it

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May 11, 2026 · not_requested

The Four Conversations That Change How Buyers Decide with Blair Enns

Duration seconds: 1736
Source: https://impactpricing.libsyn.com/the-four-conversations-that-change-how-buyers-decide-with-blair-enns

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May 8, 2026 · not_requested

Buyer Insight: Why AI Is Making SaaS Metrics Grow Up

Duration seconds: 280
Source: https://impactpricing.libsyn.com/buyer-insight-why-ai-is-making-saas-metrics-grow-up

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May 4, 2026 · not_requested

Why the Same Product Shouldn't Have One Price (And What to Do Instead) with Bobby Moesta

Duration seconds: 1836
Source: https://impactpricing.libsyn.com/why-the-same-product-shouldnt-have-one-price-and-what-to-do-instead-with-bobby-moesta

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May 1, 2026 · not_requested

Buyer Insight: Credits Are Both Billing and Currency and That's the Problem

Duration seconds: 278
Source: https://impactpricing.libsyn.com/buyer-insight-credits-are-both-billing-and-currency-and-thats-the-problem

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Apr 27, 2026 · not_requested

How to Change Prices and Predict Them Without Guessing with Felix Hoffmann

Duration seconds: 1754
Source: https://impactpricing.libsyn.com/how-to-change-prices-and-predict-them-without-guessing-with-felix-hoffman

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Apr 24, 2026 · not_requested

Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI

Duration seconds: 230
Source: https://impactpricing.libsyn.com/buyer-insight-pricing-theory-vs-buying-reality-why-usage-based-pricing-still-wins-in-enterprise-ai

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Apr 20, 2026 · not_requested

"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker

Duration seconds: 1905
Source: https://impactpricing.libsyn.com/how-would-you-like-to-pay-rethinking-pricing-strategy-with-mark-walker

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Apr 17, 2026 · not_requested

Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard

Duration seconds: 335
Source: https://impactpricing.libsyn.com/buyer-insight-the-three-value-disciplines-why-price-takes-the-blame-when-buying-gets-hard

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Apr 13, 2026 · not_requested

Gap Selling: Why Price Depends on the Problem You Solve with Keenan

Duration seconds: 1778
Source: https://impactpricing.libsyn.com/gap-selling-why-price-depends-on-the-problem-you-solve-with-keenan

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Apr 10, 2026 · not_requested

Buyer Insight: Free AI Is a Strategy, Not a Pricing Model

Duration seconds: 201
Source: https://impactpricing.libsyn.com/buyer-insight-free-ai-is-a-strategy-not-a-pricing-model

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Apr 6, 2026 · not_requested

Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth

Duration seconds: 1700
Source: https://impactpricing.libsyn.com/credit-based-pricing-explained-how-ai-companies-balance-cost-value-and-scale-with-steven-forth

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Apr 3, 2026 · not_requested

Buyer Insight: "We Lost on Price" – Truthful and Useless

Duration seconds: 250
Source: https://impactpricing.libsyn.com/buyer-insight-we-lost-on-price-truthful-and-useless

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