# Impact Pricing

Page: https://stenobird.com/podcast/impact-pricing-802445
Text version: https://stenobird.com/podcast/impact-pricing-802445.md
RSS feed: https://impactpricing.libsyn.com/rss
Official site: https://www.ImpactPricing.com/podcast
Author: Mark Stiving, Ph.D.
Episodes: 500

## Resource

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/impact-pricing-802445
Markdown: https://stenobird.com/podcast/impact-pricing-802445.md

## Episodes
- [Buyer Insight: What Is a Pig Worth?](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-what-is-a-pig-worth) — 2026-07-24T10:00:00+00:00
- [The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon](https://stenobird.com/podcast/impact-pricing-802445/the-coming-age-of-humanless-pricing-negotiations-with-adrienne-gordon) — 2026-07-20T10:00:00+00:00
- [Buyer Insight: The Information Trap Is Killing Your Deals](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-the-information-trap-is-killing-your-deals) — 2026-07-17T10:00:00+00:00
- [Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson](https://stenobird.com/podcast/impact-pricing-802445/why-buyers-don-t-buy-hint-it-s-not-your-price-with-ted-olson) — 2026-07-13T10:00:00+00:00
- [Buyer Insight: Being Chosen Isn't Winning](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-being-chosen-isn-t-winning) — 2026-07-10T10:00:00+00:00
- [The Hardest Part of Every Buying Decision with Dan Rochon](https://stenobird.com/podcast/impact-pricing-802445/the-hardest-part-of-every-buying-decision-with-dan-rochon) — 2026-07-06T10:00:00+00:00
- [Buyer Insight: I Was Wrong About Will I](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-i-was-wrong-about-will-i) — 2026-07-03T10:00:00+00:00
- [Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite](https://stenobird.com/podcast/impact-pricing-802445/raised-prices-5x-lost-40-of-his-clients-and-made-more-money-with-robin-waite) — 2026-06-29T10:00:00+00:00
- [Buyer Insight: Your Wins Are Lying To You](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-your-wins-are-lying-to-you) — 2026-06-26T10:00:00+00:00
- [How to Price When AI Becomes Your Buyer with Steven Forth](https://stenobird.com/podcast/impact-pricing-802445/how-to-price-when-ai-becomes-your-buyer-with-steven-forth) — 2026-06-22T10:00:00+00:00
- [Buyer Insight: Willingness to Pay Isn't About Your Product](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-willingness-to-pay-isn-t-about-your-product) — 2026-06-19T10:00:00+00:00
- [Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter](https://stenobird.com/podcast/impact-pricing-802445/why-pricing-might-be-the-best-path-to-ceo-you-ve-never-considered-with-ryan-walter) — 2026-06-15T10:00:00+00:00
- [Buyer Insight: Why More Features Make It Harder to Buy](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-why-more-features-make-it-harder-to-buy) — 2026-06-12T10:00:00+00:00
- [The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley](https://stenobird.com/podcast/impact-pricing-802445/the-pricing-sprint-why-human-behavior-still-wins-in-the-age-of-ai-with-jenny-millar-ann-padley) — 2026-06-08T10:00:00+00:00
- [Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-will-ai-shrink-our-teams-or-expand-our-ambitions) — 2026-06-05T10:00:00+00:00
- [Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi](https://stenobird.com/podcast/impact-pricing-802445/why-buyers-don-t-buy-when-they-re-convinced-they-buy-when-they-can-predict-with-todd-caponi) — 2026-06-01T10:00:00+00:00
- [Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-buyers-are-rational-it-s-the-sellers-that-aren-t) — 2026-05-29T10:00:00+00:00
- [AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman](https://stenobird.com/podcast/impact-pricing-802445/ai-agents-zero-humans-and-the-end-of-saas-per-seat-pricing-with-ajit-ghuman) — 2026-05-25T10:00:00+00:00
- [Buyer Insight: Credits Trade Clarity for Flexibility](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-credits-trade-clarity-for-flexibility) — 2026-05-22T10:00:00+00:00
- [Your Customers Don't Care About AI (And That's Your Pricing Problem) with Dan Balcauski](https://stenobird.com/podcast/impact-pricing-802445/your-customers-don-t-care-about-ai-and-that-s-your-pricing-problem-with-dan-balcauski) — 2026-05-18T10:00:00+00:00
- [Buyer Insight: If Buyers Can't Explain It, You've Not Sold It](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-if-buyers-can-t-explain-it-you-ve-not-sold-it) — 2026-05-15T10:00:00+00:00
- [The Four Conversations That Change How Buyers Decide with Blair Enns](https://stenobird.com/podcast/impact-pricing-802445/the-four-conversations-that-change-how-buyers-decide-with-blair-enns) — 2026-05-11T10:00:00+00:00
- [Buyer Insight: Why AI Is Making SaaS Metrics Grow Up](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-why-ai-is-making-saas-metrics-grow-up) — 2026-05-08T10:00:00+00:00
- [Why the Same Product Shouldn't Have One Price (And What to Do Instead) with Bobby Moesta](https://stenobird.com/podcast/impact-pricing-802445/why-the-same-product-shouldn-t-have-one-price-and-what-to-do-instead-with-bobby-moesta) — 2026-05-04T10:00:00+00:00
- [Buyer Insight: Credits Are Both Billing and Currency and That's the Problem](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-credits-are-both-billing-and-currency-and-that-s-the-problem) — 2026-05-01T10:00:00+00:00
- [How to Change Prices and Predict Them Without Guessing with Felix Hoffmann](https://stenobird.com/podcast/impact-pricing-802445/how-to-change-prices-and-predict-them-without-guessing-with-felix-hoffmann) — 2026-04-27T10:00:00+00:00
- [Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-pricing-theory-vs-buying-reality-why-usage-based-pricing-still-wins-in-enterprise-ai) — 2026-04-24T10:00:00+00:00
- ["How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker](https://stenobird.com/podcast/impact-pricing-802445/how-would-you-like-to-pay-rethinking-pricing-strategy-with-mark-walker) — 2026-04-20T10:00:00+00:00
- [Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-the-three-value-disciplines-why-price-takes-the-blame-when-buying-gets-hard) — 2026-04-17T10:00:00+00:00
- [Gap Selling: Why Price Depends on the Problem You Solve with Keenan](https://stenobird.com/podcast/impact-pricing-802445/gap-selling-why-price-depends-on-the-problem-you-solve-with-keenan) — 2026-04-13T10:00:00+00:00
- [Buyer Insight: Free AI Is a Strategy, Not a Pricing Model](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-free-ai-is-a-strategy-not-a-pricing-model) — 2026-04-10T10:00:00+00:00
- [Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth](https://stenobird.com/podcast/impact-pricing-802445/credit-based-pricing-explained-how-ai-companies-balance-cost-value-and-scale-with-steven-forth) — 2026-04-06T10:00:00+00:00
- [Buyer Insight: "We Lost on Price" – Truthful and Useless](https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-we-lost-on-price-truthful-and-useless) — 2026-04-03T10:00:00+00:00

## Actions

Episode pages expose an explicit `request_transcript` action. A page view does not automatically enqueue transcription.