# Buyer Insight: Willingness to Pay Isn't About Your Product

Page: https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-willingness-to-pay-isn-t-about-your-product
Text version: https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-willingness-to-pay-isn-t-about-your-product.md
Podcast: [Impact Pricing](https://stenobird.com/podcast/impact-pricing-802445)
Published: 2026-06-19T10:00:00+00:00
Episode link: https://impactpricing.libsyn.com/buyer-insight-willingness-to-pay-isnt-about-your-product
Audio file: https://traffic.libsyn.com/secure/impactpricing/IP_Buyer_Insight_260_Willingness_to_Pay_Isnt_About_Your_Product.mp3?dest-id=997127
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JSON: https://stenobird.com/v1/public/podcasts/impact-pricing-802445/episodes/buyer-insight-willingness-to-pay-isn-t-about-your-product
Duration seconds: 197

## Resource

This is an Impact Pricing Blog published on April 6, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-isnt-about-your-product/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

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## Transcript

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