{"podcast":{"title":"Impact Pricing","slug":"impact-pricing-802445","podcast_index_feed_id":802445,"rss_url":"https://impactpricing.libsyn.com/rss","website_url":"https://www.ImpactPricing.com/podcast","image_url":"https://static.libsyn.com/p/assets/8/5/a/b/85ab47b37a225eade55e3c100dce7605/2021_Impact_Pricing_Artwork_.png","author":"Mark Stiving, Ph.D.","episode_count":500,"summary":"The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-pricing-802445/why-buyers-don-t-buy-hint-it-s-not-your-price-with-ted-olson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Buyer Insight: Being Chosen Isn't Winning","slug":"buyer-insight-being-chosen-isn-t-winning","published_at":"2026-07-10T10:00:00+00:00","page_url":"https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-being-chosen-isn-t-winning","url":"https://impactpricing.libsyn.com/buyer-insight-being-chosen-isnt-winning","duration_seconds":265,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/impact-pricing-802445/episodes/buyer-insight-being-chosen-isn-t-winning/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-being-chosen-isn-t-winning.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"The Hardest Part of Every Buying Decision with Dan Rochon","slug":"the-hardest-part-of-every-buying-decision-with-dan-rochon","published_at":"2026-07-06T10:00:00+00:00","page_url":"https://stenobird.com/podcast/impact-pricing-802445/the-hardest-part-of-every-buying-decision-with-dan-rochon","url":"https://impactpricing.libsyn.com/the-hardest-part-of-every-buying-decision-with-dan-rochon","duration_seconds":1898,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/impact-pricing-802445/episodes/the-hardest-part-of-every-buying-decision-with-dan-rochon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-pricing-802445/the-hardest-part-of-every-buying-decision-with-dan-rochon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Buyer Insight: I Was Wrong About Will I","slug":"buyer-insight-i-was-wrong-about-will-i","published_at":"2026-07-03T10:00:00+00:00","page_url":"https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-i-was-wrong-about-will-i","url":"https://impactpricing.libsyn.com/buyer-insight-i-was-wrong-about-will-i","duration_seconds":456,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/impact-pricing-802445/episodes/buyer-insight-i-was-wrong-about-will-i/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-i-was-wrong-about-will-i.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-pricing-802445/why-pricing-might-be-the-best-path-to-ceo-you-ve-never-considered-with-ryan-walter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Buyer Insight: Why More Features Make It Harder to Buy","slug":"buyer-insight-why-more-features-make-it-harder-to-buy","published_at":"2026-06-12T10:00:00+00:00","page_url":"https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-why-more-features-make-it-harder-to-buy","url":"https://impactpricing.libsyn.com/buyer-insight-why-more-features-make-it-harder-to-buy","duration_seconds":182,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/impact-pricing-802445/episodes/buyer-insight-why-more-features-make-it-harder-to-buy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-why-more-features-make-it-harder-to-buy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley","slug":"the-pricing-sprint-why-human-behavior-still-wins-in-the-age-of-ai-with-jenny-millar-ann-padley","published_at":"2026-06-08T10:00:00+00:00","page_url":"https://stenobird.com/podcast/impact-pricing-802445/the-pricing-sprint-why-human-behavior-still-wins-in-the-age-of-ai-with-jenny-millar-ann-padley","url":"https://impactpricing.libsyn.com/the-pricing-sprint-why-human-behavior-still-wins-in-the-age-of-ai-with-jenny-millar-ann-padley","duration_seconds":1847,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/impact-pricing-802445/episodes/the-pricing-sprint-why-human-behavior-still-wins-in-the-age-of-ai-with-jenny-millar-ann-padley/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-credits-trade-clarity-for-flexibility.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Your Customers Don't Care About AI (And That's Your Pricing Problem) with Dan Balcauski","slug":"your-customers-don-t-care-about-ai-and-that-s-your-pricing-problem-with-dan-balcauski","published_at":"2026-05-18T10:00:00+00:00","page_url":"https://stenobird.com/podcast/impact-pricing-802445/your-customers-don-t-care-about-ai-and-that-s-your-pricing-problem-with-dan-balcauski","url":"https://impactpricing.libsyn.com/your-customers-dont-care-about-ai-and-thats-your-pricing-problem-with-dan-balcauski","duration_seconds":1786,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/impact-pricing-802445/episodes/your-customers-don-t-care-about-ai-and-that-s-your-pricing-problem-with-dan-balcauski/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-pricing-802445/your-customers-don-t-care-about-ai-and-that-s-your-pricing-problem-with-dan-balcauski.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Buyer Insight: If Buyers Can't Explain It, You've Not Sold 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low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-pricing-802445/buyer-insight-we-lost-on-price-truthful-and-useless.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}]}