Episode

Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed

Podcast: Talking Tactics
Published: Mar 3, 2026
Duration seconds: 1806
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Summary

What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand can fuel enrollment marketing, drive retail revenue, and build real campus tradition. From trademark governance to ESPN-level exposure, this isn’t fluff — it’s brand strategy with fur. If you think mascots are just for game day, think again.